Posted: 7th September 2015
It’s now officially autumn, season of mists, mellow fruitfulness and parents wrestling with sewing on name tags to uniforms and P.E. kit. But have you done the same for your business website?
Repeat customers and word of mouth referrals are the easiest way to generate more business. So make it easy for your customer.
Customer: I've found a cafe in York which does a great chocolate chip cookie.
The Cookie Monster: Mmm. Sounds yummy. Me go where?
Customer: Hang on, here's the receipt... Oh, it doesn't say.
Make sure ‘www.yourawesomebiz.co.uk’ is on:
Don’t have a website yet? Even a Facebook page address would be helpful.
Setting up an automatic signature for your emails can be a pain. But once it’s done, your customer won’t have to scroll down an email exchange for your details.
Tip: To stop your email disappearing into Junk folders, it’s best not to include your logo image. Not sure what to write? Take a look at the emails you receive for ideas. Here’s my signature:
This rubber cover is for service grates in patios. It’s a shame Peter didn’t proof-read the shouty WWW of the web address. But it’s still a savvy piece of marketing:
These are often the last paperwork your customer receives. As finance documents they will be kept for accounts. Is your web address on there?
Holiday business owners may want to add a Facebook link and ask guests to post any photos there. You might also be interested in my Ten tips to perk up your holiday accommodation website article.
Don’t hide this shortcut from your customers. You’ll see the footer below includes a Twitter icon, Facebook icon and LinkedIn icon to the various Ink Gardener accounts.
Unfortunately there is no such thing as a draft social media account. Potential customers can find it and will think it represents your business.
You have to decide whether to:
Run well, social media can bring in new customers and make new business connections. If you need help, I can deliver some tailored tutoring sessions to spark your inspiration. Then you’re all set for the new term! Apart from a new pencil case, of course.
Still struggling with a needle and thread? On Facebook someone recommended iron-on tags and hair straighteners. Genius.