How to sew on your website name tags

Posted: 7th September 2015

sew on your website namesIt’s now officially autumn, season of mists, mellow fruitfulness and parents wrestling with sewing on name tags to uniforms and P.E. kit. But have you done the same for your business website?


Help your boomerang customers

Repeat customers and word of mouth referrals are the easiest way to generate more business. So make it easy for your customer.

Customer: I've found a cafe in York which does a great chocolate chip cookie.
The Cookie Monster: Mmm. Sounds yummy. Me go where?
Customer: Hang on, here's the receipt... Oh, it doesn't say.

Business promotion checklist

Make sure ‘’ is on:

Your business cards

Don’t have a website yet? Even a Facebook page address would be helpful.






Your till receipts

Apart from an influx of Minions, guess what else the Palace Cinema in Malton and Sainsbury’s have in common?

email signatureYour email signature

Setting up an automatic signature for your emails can be a pain. But once it’s done, your customer won’t have to scroll down an email exchange for your details.

Tip: To stop your email disappearing into Junk folders, it’s best not to include your logo image. Not sure what to write? Take a look at the emails you receive for ideas. Here’s my signature:

rubber covers with web address





Your product

This rubber cover is for service grates in patios. It’s a shame Peter didn’t proof-read the shouty WWW of the web address. But it’s still a savvy piece of marketing:

Your invoices and receipts

These are often the last paperwork your customer receives. As finance documents they will be kept for accounts. Is your web address on there?

Holiday business owners may want to add a Facebook link and ask guests to post any photos there. You might also be interested in my Ten tips to perk up your holiday accommodation website article.

Do you link to social media from your website?

Don’t hide this shortcut from your customers. You’ll see the footer below includes a Twitter icon, Facebook icon and LinkedIn icon to the various Ink Gardener accounts.

But my social media account is so terrible I’d be ashamed to link to it!

Unfortunately there is no such thing as a draft social media account. Potential customers can find it and will think it represents your business.

You have to decide whether to:

  1. delete the account
  2. revive it

Run well, social media can bring in new customers and make new business connections. If you need help, I can deliver some tailored tutoring sessions to spark your inspiration. Then you’re all set for the new term! Apart from a new pencil case, of course.

P.S. Tip for real-life school uniforms

Still struggling with a needle and thread? On Facebook someone recommended  iron-on tags and hair straighteners. Genius.