Joanna Ronald

Bespoke Picture Framer

Bespoke Picture Framer Photo

At Pure Framing my focus is making sure that I understand your needs and preferences for the framing work that you bring to me.  By using the correct techniques and high quality and appropriate materials I make sure that your framing not only looks good, but protects your artwork for the future.  I am a Guild Certified Framer and Accredited Professional Framer.  I have been framing since 2011 and set up as a professional picture framer in 2015.  As a member of the Fine Art Trade Guild (the industry trade body representing Artists, Printers of Art and Framers in the UK), I work to their defined standards in the “Five Levels of Framing” and abide by their code of ethics. All the framing work I do is at “Commended Level” and above.

Pure Framing has a broad base of customers  and I am an imaginative and resourceful framer who enjoys working closely with clients to make sure that they get a frame that suits their taste and purpose and protects their artwork, textile or object to the appropriate level of framing.

Framing takes place at my workshop near the village of Llangynog in Carmarthenshire.  I see customers by appointment.


UK School of Framing:

  • The Basics of Framing (2011)
  • Mount cutting and decoration (2015)
  • Fabric Framing (2015)
  • Framing 3D Objects (2015)
  • Conservation Framing (2015)
  • Adding decorative finishes to frames (2016)
  • Stretching and framing canvas (2016)

Fine Art Trade Guild (Advanced Level)

  • Conservation Framing (2017)
  • Textile Framing (2017)
  • Mount Decoration (2017)

Awards & Qualifications

Fine Art Trade Guild Arqadia Scholarship (Summer 2017)

Guild Certified Framer (Accredited Professional Framer) – GCF(APF) – February 2018

The Mission Statement of Pure Framing

The mission of Pure Framing is to:

  • Work closely with customers to understand their requirements and to provide excellent advice about design aesthetics and appropriate materials.
  • Make high quality frames using only appropriate materials and techniques
  • Deliver work that represents fair value