Helen Oldfield

PR Coaching and Support, delivered one-to-one via Zoom.

PR Coaching and Support, delivered one-to-one via Zoom. Photo

Have you ever wanted to pick a PR expert’s brain on the best media outlets and channels for your story? Do you want affordable advice on how to “bounce back”, using PR and marketing?  Need someone to “reality check” which campaign ideas will work best?

If that’s you, you need Helen Oldfield (South Suffolk WiRE network co-leader and founder of Affinity PR, established in 2008) who is now offering a one-to-one PR Coaching Service.

It’s delivered personally by Helen, in sessions that can be either one or two hours, online using Zoom.  You pay-as-you-go, there’s no need to block-book.   All advice given is bespoke for you and your business.   You define your PR goal at the outset, Helen then advises you on how to tackle it.

Each bespoke session costs £75 per hour (show your WiRE Membership card and you’ll be offered a discount!).

Helen was a learning and development professional in a former career, and already 15 micro business owners (including some WiRE members) have seen how helpful Helen’s PR coaching can be (Jo Hogger got onto BBC Radio 4 Woman’s Hour within a few weeks of her first coaching sessions with Helen!).

PR Coaching is an ideal way to learn how to plan and deliver your own PR campaigns, and how to build a brand by establishing a brilliant reputation.    Helen takes you through each step and is available to act as your PR mentor until you feel ready to fly solo (but if you need a helping hand to deliver any of your campaign or to deal with specific tasks , you can still hire Affinity PR to do that and you’ll get preferential fee rates).

Affinity PR Coaching isn’t a “self study” course you have to get through alone, and it’s not a series of generic tips or webinars attended by lots of people.  It’s highly focused and targeted learning on-the-job, for busy people who learn best by “doing” and who like the idea of having one-to-one support along the way.

Also a former CEO of a Citizens Advice service, Helen’s feet are firmly “on the ground” when it comes to resilience and helping people to bounce back.   She has worked through 3 recessions (so far!) with resourcefulness and tenacity, making her a wise PR counsel during times of business uncertainty.

With specialist knowledge and international media connections within travel and tourism, culture, arts and festivals, charities and good causes, food and hospitality, Helen has served clients across multiple other ethical, lifestyle and service industries too.  She loves the variety of her work.

Affinity PR was founded in 2008 at Helen’s kitchen table in Suffolk.  She grew the business organically, without any outside investment, seed capital or start up funding. What began as a tiny consultancy of one person has now grown into a “virtual team” of experts in PR and communications strategy, design, marketing and branding, helping clients to achieve their ambitious goals whilst delivering outstanding customer care. Now Affinity PR serves customers throughout the UK and abroad. Helen was ahead of the curve in remote working!

In 2014 Affinity PR won Trading for Good’s “Responsible Business Award”. Helen is a Visiting Fellow at University of Suffolk’s School of Business and a Judge of The International Hotel Awards.  In 2019 she was joint recipient of The Queen’s Award for Voluntary Service for her pro bono work with Rural Coffee Caravan since 2003.

Helen discreetly opens doors to valuable media coverage and PR opportunities such as speaking engagements, as well as making introductions to potential customers, collaborators and other major influencers within your own industry.

If you are serious about wanting to grow your business and reputation, you need to be talking with Helen, who loves hearing from fellow WiRE members.  Feel free to get in touch via helen@affinitypr.co.uk.  More information about the company can be seen at www.affinitypr.co.uk (and “watch this space” for our soon-to-launch website, www.affinityprcoaching.co.uk).