Amanda Smith


Amanda is an executive, business and life coach and mentor.  During more than 30 years working for the NHS in both health and educational settings, she has focused particularly on learning and education and gained extensive experience of coaching and mentoring colleagues in the workplace.

Amanda’s main passion lies in leadership for learning and development in a context of person-centred, whole systems thinking.   For her, this is about understanding the business culture and values, with its co-dependencies and influences, and working with individuals to enable them to achieve personal and organisational goals. She holds a Level 7 Certificate in Executive Coaching and Mentoring from the Institute of Leadership and Management.

In her most recent NHS role as Executive Director of Therapies and Health Science for Powys Teaching Health Board, Amanda provided mentoring for senior Board level colleagues both within the organisation and across Wales.   Her executive director experience includes responsibilities in workforce and organisational development, quality and safety and corporate governance.

Amanda’s professional background is in Speech and Language Therapy. She worked at Head of Service level in this field as well as running a busy private practice. She has supported several of her current clients in growing their independent SLT businesses.

Amanda’s experience includes working at a national level in Wales, including as Chair of the National Institute of Health and Care Excellence (NICE) Liaison Group for Wales and co-Chair of the Allied Health Professionals Career Framework Group.  She was awarded a NICE Fellowship in April 2013.

Amanda has a PhD in Education from the University of Birmingham. She has lectured at higher education institutes and schools and provided supervision and mentoring for teachers studying language development at Masters level.

Alongside coaching and mentoring, Amanda is pursuing further learning and development with a focus on the non-executive director role, through participating this year in the NHS Improvement NeXT Director Scheme at Birmingham Women and Children’s Hospitals NHS Foundation Trust.