Bath based “Alison Howell’s Foot Trails” wins top regional tourism award

Posted: 5th February 2018

By: WiRE Team

Bath based “Alison Howell’s Foot Trails” wins top regional tourism award

Bath based specialist walking company “Alison Howell’s Foot Trails” has won silver in the International Visitor Experience of the Year category  at the South West England’s Excellence Awards on February 1st.

The prestigious annual event, at which Team Foot Trails exchanged their muddy walking boots for shiny shoes, was staged this year at the Riviera International Conference Centre in Torquay. The event recognises the development of high-quality tourism businesses in the region by promoting and rewarding the top organisations in the industry.

Judging is carried out by an independent panel of past winners, industry leaders and experts. As well as taking into account written application forms, websites and social media, some finalists also receive a ‘mystery shopping’ visit. There were a record 647 entries this year.

Founder & CEO, Wire member Alison Howell said ” We are delighted to be recognised in this way, among the best of South West of England’s top travel and tourism companies with this silver award. We love welcoming guests from across Britain and across the globe to walk the custom made trails we originate. This award recognises what has been a 4 year journey into exporting and developing walking experiences that encourage international visitors to explore Bath and rural south west England on foot.”

Foot Trails was founded in 2002 by farmer’s daughter Alison Howell. It’s mission is to create world class, custom made walking experiences throughout rural South West England from it’s Bath HQ. Foot Trails originates all the trails its creates using local knowledge and custom makes every trip, attracting visitors to the South West from around the globe.