Kickstarter Campaign – Hoydens, Workwear for Women

Posted: 4th December 2017

By: WiRE Team

Kickstarter Campaign – Hoydens, Workwear for Women

More and more women are doing physically active jobs, whether on construction sites, in factories or as self-employed tradeswomen. Fed up with spending her working week in ill-fitting, impractical and unflattering workwear trousers, Annie Bowman, a painter and decorator, decided to design her own. The result is Hoydens trousers – inspired, designed and worn by women to help them feel comfortable all day, look professional and smart, and reflect the quality of their work.

Workwear for men has vastly improved over the last few years, and although there are alternatives for women out there now, there are always niggles – such as not quite enough room in the hips and thighs, leading to tight, uncomfortable work and ripping at the seams. Hoydens come in women’s sizes 8-18, three different leg lengths, making it easier to order the right size, and in black, white and grey.

As an alternative to holster pockets, Hoydens came up with Hoysters – optional attachable pockets that can be placed at the sides, or a large pocket at the front. They easily clip off at the end of the day and can store tools specific to the task being undertaken.

The trousers are currently being trialed by tradeswomen in Sheffield and will be available direct at early next year. Annie has launched a Kickstarter campaign to help fund the first production run, which will offer great discounts for early subscribers.

Hoydens will be asking everyone who buys the trousers for their feedback as they want to make sure as many women as possible have a fit that is right for them. Future designs will include different fits of trousers and more features. Work tops and jackets to accommodate the bigger bust, and work shoes and boots for women’s feet, are planned too.

‘I’m hoping that Hoydens will help women feel so comfy that they can just get up, get dressed and get on with their work.  There are some amazing women out there doing jobs that are really interesting.  I plan to help showcase these women on my website so we have some great role models for the next generation of women.  With greater choice comes a real sense of freedom for women.’ says Annie.

Visit  Follow us on Twitter, Facebook and Instagram @hoydensofficial or, to interview Annie, call 07484172549 or email

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