Learn the writing tips that will help you take your marketing to the next level

Posted: 23rd January 2017

Learn the writing tips that will help you take your marketing to the next level

Freelance copywriter and WiRE member Catherine Every has just launched three new copywriting e-courses.

All three e-courses are aimed at business owners who want to improve their copywriting skills so they can write more effective marketing materials and grow their businesses. They each contain a mixture of video tutorials and downloadable worksheets that people can work through at their own pace.

Catherine says: “Everyone can write good, effective copy, you just need a few tips and tricks of the trade. That’s exactly what these e-courses give you.”

She adds: “I’ve been a freelance copywriter for over ten years and I spend my days writing marketing materials for people who need an expert who will get the job done. But I also know there are lots of people out there who don’t want to outsource their copywriting but they do want expert advice on how to give it a professional edge. That’s exactly what these e-courses give you.”

The three e-courses cover the areas that Catherine says people want the most support. She says: “I ran a survey last year asking people which areas of copywriting people would most like me to cover. The results were really clear and confirmed my own instincts.”

The e-courses are How to write better copy, which is a general introduction to copywriting, How to write good web copy, which covers the things you need to know when writing copy for the web, and How to write a good case study, which helps people to take the facts about a project and turn them into a valuable marketing tool.

Catherine loves sharing her copywriting knowledge with people and runs face to face workshops as well as offering the e-courses. “I love running face to face workshops with groups and seeing the instant difference I can make to people’s writing. But I also know that many people prefer to learn under their own steam, hence my decision to offer e-courses as well.”

For more information on Catherine’s copywriting e-courses, visit http://hellopippin.co.uk/training/copywriting-ecourses/.

WiRE members can benefit from a 25% discount on any of the e-courses using the discount code wire17.