Posted: 6th June 2016
I am delighted to be working with the Childhood Cancer Parents Alliance (CCPA) to secure sponsorship and business partners for their very first fundraising ball.
With a background working in fundraising I know just how hard this can be for charities. So when I set up my business at the beginning of 2016 I was keen to work with small organisations, who don’t have the resources or skill sets to get bigger fundraising projects off the ground.
The diagnosis of cancer in a child can throw families into a world of hospitals, fear, stress and pain and even the simplest of everyday tasks become complicated by the over-riding need to care for a poorly child. Maintaining ‘normality’ is extremely difficult. Families are often at crisis point and need to be strong to support their child going through treatment and the rest of the family.
Every family who contacts CCPA will have different needs so it’s a very personal service, with advice, information or support that the charity offers. Some may just need a listening ear or the chance to enjoy a family holiday (they work alongside holiday providers and can recommend families for free holidays and respite breaks) or more practical advice like benefits or medical aids that families can apply for.
Over the next few months I will be working with Rachael Olley, the charity’s Operations Manager, to help her build relationships with and secure sponsorship from businesses, both locally and nationally.
For a business, working with charities such as CCPA can have a number of key benefits. If you are looking to reach new markets through advertising or ‘below the line’ marketing this is an ideal way to support a very worthwhile charity and promote your products or services. Even those with limited budgets can supply sample products for goodie bags or donate a raffle prize.
The Gold Ribbon Ball, for instance, offers corporate sponsors the chance to write a guest blog on the CCPA website, sponsored social media posts across all their platforms and inclusion in a number of press releases. Its an excellent way of raising the profile of your company and promoting a positive image whilst helping families whose children have cancer.
So whilst Rachael is busy supporting families I will working hard securing the support from businesses that will be a vital part of helping make this event a success.
If you or your business would like to support the Gold Ribbon Ball email firstname.lastname@example.org for info