Why should you grow your Personal Brand?

Posted: 10th September 2019


By: Sandra Garlick MBE

Why should you grow your Personal Brand?

If you’re like me, you’ve probably spent hours pouring over your logo, website and marketing collateral making sure it’s perfect.

That’s great, but how much attention have you given to your personal brand?

Do you have a personal brand or do you hide behind your logo?

I have had numerous careers and businesses over the years but for the last 20 years I have focussed on growing my personal brand.

  • Yes, I have a logo.
  • Yes, I have marketing collateral
  • Yes, I have a website.

However, one thing I have learned over the years is that people buy from people. It’s all about Know, Like and Trust! I build relationships over time that people remember me, for all the right reasons.

Growing and working on your personal brand (online and offline) can help you attract the customers you want, so that you become the ‘go to’ person in your niche.

I have moved jobs and created several businesses but my profile has always followed me, so I haven’t had to start from scratch each time.

There are great ways to grow your personal brand which I covered in a previous article Raise Your Profile and Power Up Your Personal Brand.

Why not join me in my Back to School: 5 Day Challenge to Power Up Your Personal Brand

Sandra is the founder of Woman Who and the creator of:

  • the Woman Who Achieves Awards creates women in business role models to help you power up your personal brand.
  • Strictly Speaking Masterclasses to sharpen up your speaking skills and power up your personal brand
  • I Am A Woman Who, a collection of inspiring women in business stories written by role models who share their journey, the challenges they have faced and how they overcame them.

© Sandra Garlick

Helping Women in Business to Power Up their Personal Brand through Mentoring | Public Speaker Training | Awards | Network Events | Publications.