The key to sales in your business

Posted: 4th April 2016


By: Anita Williams

The key to sales in your business

I am so pleased I joined WiRE a few weeks ago. Already I am seeing the  benefits of reaching out to new contacts to assist me with my needs and helping them to appreciate some quick wins to getting business profiling right.

I thought it would be useful to give you some insight into what I do by sharing some useful tips which could immediately assist your business planning and sales progression.

Soon after I founded Williams Performance Coaching I found that most of my clients in business needed help with their fundamental understanding of the sales model. It has given me a great deal of satisfaction to share my experience and see shoulders relax when we engage in the demonstration of some simple techniques for focusing and positioning your business in the right place.

From the marketing side, it is often as simple as getting the right message delivered to the right audience, and I have some great tools which can assist you with this. Today though, I want to concentrate on the fact that when it comes to actual sales, typically, there is much work to be done.

1. Time management: If you are “spinning plates” every day and find yourself skimming the surface of many things, instead of conquering priorities, let me start by saying, you are not alone, and the good news is, this is easy to fix. An early observation with most of my clients is that too much time is spent on admin, which in turn and albeit unintentionally, drains the time they could be spending on boosting their revenue stream.

I can help you to recognise the need to categorise your tasks into three segments: 1. Revenue Stream (tasks which directly bring money into your business) 2. Strategy (tasks which facilitate planning for your future business growth) and 3. Admin (your essential paperwork including overhead). Once you know how much time you should apportion to each segment, this will greatly assist when rationalising your week / month / year ahead. One short coaching session is probably all you need to get started on the right road with this.

2. Appreciating the 5 Ps of the sales model 

People, Product, Presentation, Promotion and Price. It is important to appreciate that the true sales model looks holistically at all five Ps, instead of staying in the comfort zone by selection and just focusing on one thing, such as price point or product knowledge. I have some really useful ways to approach and conquer all of these segments with method and control… and guess what? its not going to tax your brain. 🙂 Having spent the past 25 years in business leadership, I have learned that people respond best to jargon free teaching and a “real life” mentality which has empathy with what they do every day.

I approach each learning session with an open page and I start by listening to what you need.

If you would like to find out more about the content of my sales training courses or bespoke one to one coaching sessions, please feel free to email me at: or visit my web site at 

Sometimes a chat over a coffee is all it takes to get stated on the right road to shaping a better business plan for the future. I love my job and get a real buzz every day from helping people in business to grow.

Thanks for taking the time to read this post and I hope you found it useful.

I would love to hear from you.

Best wishes,

Anita Williams