Posted: 11th May 2015
WiRE member Jane Kelly, of Sycamore Training, launched her own website recently. Here are some of the things she learnt along the way:
You can direct customers to your website, they can read about your service instantly and it’s cheaper and quicker than posting a brochure.
Websites need to be kept looking fresh, so that customers don’t see the same old words and format. It also helps you move up the search engine listings.
Use the launch of your website to promote your business by writing a press release about your new website.
Customers assume a business has more credibility if it has a website address. They may pick you instead of a competitor without a website.
Make sure you have the ability to easily change the content of your website. It is important to react quickly to news within your industry. For me, I need to change dates as courses change and new dates become available.
You can provide free information to existing or potential customers, by attaching PDF files with hints and tips, or checklists.
Use newsletters to advertise special promotions or provide information updates to your customers. You’ll need to be careful who you email your newsletter to – try to keep to you own mailing list, always giving people the option to remove themselves from your mailings.
You can add a links page to your website, where customers can get to other web pages which may be of use to them.
If you see a good website, then ask who designed it. Recommendations by word of mouth are the best. If you’d like to know who designed my website, please feel free to email me at email@example.com – I will be happy to pass on the details.
You’ll never know what can happen to your business if you don’t try with a website.
You can visit Jane’s website at
Please note that this article is not written by WiRE but by a third party company. Whilst WiRE have made every effort to ensure that the information and details are accurate, we are unable to guarantee that they completely and WiRE are therefore unable to accept liability for any loss you may suffer as a result of omission or inaccuracy.