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The 4 Step Social Media Selling Blueprint

Posted: 16th March 2023

By: Kaz Johnson

Step 1: Target Audience Analysis and Personalization Before making your presence felt on social media, conduct a detailed target audience analysis, focusing on factors like demographics, psychographics, and preferences. Analyze…

Raise Your Profile and Power Up Your Personal Brand

Posted: 25th February 2019

When you start your business or advance your career, it’s likely that the last thing on your mind is raising your personal brand, unless the business is all about you. …

Headshots and Personal Branding Part 1

Posted: 3rd May 2018

We all want a good headshot that truly reflects who we are, but we’re not all fighting to get in front of the camera are we?  I understand! I make it…

Against The Odds

Posted: 1st May 2018

Of course, I don’t need to tell you that the history of women in business enterprise is a proud one. In less enlightened times, women tirelessly supported the rural businesses…

Money Makes the World Go Round

Posted: 27th March 2017

Today’s blog is all about getting the money side of your business right.  I’ve been working on the Financials module of the new course and below are some of the…

Who is Your Customer?

Posted: 20th March 2017

This week I’ve been working with several clients on getting to understand who their customer is.  It’s not enough to have a great product or service, you need to understand…