20 Sales articles found. Back to all Articles
Posted: 27th February 2017
Have you ever bought something as a result of seeing an ad? Can you remember what was in the ad that made you want that product or was it a…
Posted: 12th September 2016
Getting out of the office to find out what’s new in your industry, hear about research or connect with key players in your sector are all reasons to visit an…
Posted: 21st June 2016
The word ‘sales’ can often fill people with terror, yet it is the traditional concept of selling that most people associate with. However, we are all salespeople – we sell…
Posted: 11th May 2016
Fear affects us in selling situations – even networking generates fear in many of us! The secret is to build relationships with potential customers by allowing your personality to shine through.…
Posted: 4th April 2016
Business leaders are challenged daily by the fundamentals of strategy, structure and process. I have examined these three key segments of a strong business plan and scrutinized the dimensions which drive them. My…
Posted: 11th May 2015
The trick to writing good sales messages is, understanding what need or desire your products fulfil for your customers. This may vary not just between products but between customers, and…
Posted: 11th May 2015
Guidelines for successful exhibiting at Shows Making a positive impact at a show will help your business: achieve sales on the day, gain leads for future business and boost your…
Posted: 11th May 2015
Alison Darrington offers us her advice on ways in which we can overcome our apprehension at the prospect of selling to prospective customers. Basically, it all comes down to developing…
Posted: 11th May 2015
This can be quite an important subject for all of us involved in selling, and that is ALL of us isn’t it? After all, as Geoff Burch says “selling is…
Posted: 11th May 2015
Lights, camera, action! Sarah Franklin offers some advice on how to obtain maximum visual impact from your craft displays. Sarah covers a number of factors, including the importance of research…
