Showing all "Sales" articles

Why Do You Buy?

Posted: 27th February 2017

Have you ever bought something as a result of seeing an ad? Can you remember what was in the ad that made you want that product or was it a…

Three ways to make your trade stand a success

Posted: 12th September 2016

By: Amanda Danells-Bewley

Getting out of the office to find out what’s new in your industry, hear about research or connect with key players in your sector are all reasons to visit an…

Sell with your heart & be successful

Posted: 21st June 2016

The word ‘sales’ can often fill people with terror, yet it is the traditional concept of selling that most people associate with. However, we are all salespeople – we sell…

No more tears for fears

Posted: 11th May 2016

Fear affects us in selling situations – even networking generates fear in many of us! The secret is to build relationships with potential customers by allowing your personality to shine through.…

Five top tips for a healthy business

Posted: 4th April 2016

By: Anita Williams

Business leaders are challenged daily by the fundamentals of strategy, structure and process. I have examined these three key segments of a strong business plan and scrutinized the dimensions which drive them. My…

Why the words in your sales copy matter

Posted: 11th May 2015

The trick to writing good sales messages is, understanding what need or desire your products fulfil for your customers.  This may vary not just between products but between customers, and…

Show Survival Guide

Posted: 11th May 2015

Guidelines for successful exhibiting at Shows Making a positive impact at a show will help your business: achieve sales on the day, gain leads for future business and boost your…

Selling Tips Four ways to make selling less frightening!

Posted: 11th May 2015

Alison Darrington offers us her advice on ways in which we can overcome our apprehension at the prospect of selling to prospective customers. Basically, it all comes down to developing…

Psychology of the Buyer

Posted: 11th May 2015

This can be quite an important subject for all of us involved in selling, and that is ALL of us isn’t it? After all, as Geoff Burch says “selling is…


Posted: 11th May 2015

Lights, camera, action! Sarah Franklin offers some advice on how to obtain maximum visual impact from your craft displays. Sarah covers a number of factors, including the importance of research…