Showing all "Marketing" articles

Email Marketing Tips

Posted: 11th May 2015

By: Helen Culshaw

A step by step guide Email marketing, when done well, can be a very cost-effective way of reaching your target audience. It can help you to build and maintain good…

Alternative Promotional Ideas

Posted: 11th May 2015

This article focuses on some of the low-cost, no-cost promotional ideas particularly suited to the budget restrictions and entrepreneurial spirit of the smaller business. Introduction Promotion is essentially a communications…

Direct Marketing – Too good to be true?

Posted: 11th February 2015

With so many direct marketing schemes about, it’s difficult to know which the right scheme is for you.  Direct marketing can be fun and if you’re prepared to put a…

Kick Your Business Into Gear!

Posted: 28th July 2014

What makes a business able to grow?  Do you feel that the vision you originally had for your business has slipped away from what you have today? Sometimes it isn’t…

Get your Ducks in a Row when it comes to Grants

Posted: 28th May 2014

When you are looking to develop your business, there is a surprising number of Government and European Grants that you can potentially take advantage of. Rather than taking up the…

3 reasons you should run a competition

Posted: 28th May 2014

People love competitions, and used correctly, they can help boost your business. 1. To promote a product, special offer or event Competitions are a relatively inexpensive way to create a…

Marketing Tips from WiRE Member Rachel Robb

Posted: 8th May 2014

Treat them Right Treat your customers right – and you will keep them coming through the door. In addition to delivering a fantastic product or service to your customers, it is…