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Showing all "Marketing" articles

Introducing Video to your marketing mix

Posted: 27th October 2015

What Video Marketing Can Do For Your Business Video is one of the best marketing tools at our disposal. Rachel Robb of DStorm Marketing in Staffordshire looks at why we…

When it comes to marketing, put perspiration first

Posted: 11th May 2015

When I tell people I’m a marketing consultant a lot of them start talking about advertising – and they often have strong views on whether it works for them or…

Turning Strangers into Buying Customers

Posted: 11th May 2015

Turning Strangers into Buying Customers the Marketing Strategy Context Many businesses focus a lot of their time, energy and budget on marketing activities that raise awareness. But it’s not enough…

Ten Steps Towards Designing a Questionnaire

Posted: 11th May 2015

Market research is all about reducing your business risks through the smart use of information. It is often cited that ‘knowledge is power’, and through market research you will have…

Search Engine Optimisation

Posted: 11th May 2015

By: Helen Culshaw

Search engine optimisation is a term used to describe the process of making changes to a website in order to improve its chances of being ranked in the top results…

Making the Web Work for Your Business

Posted: 11th May 2015

By: Helen Culshaw

5 Steps to Success Step 1 – Defining your objectives Step 2 – Planning your requirements Step 3 – Developing your site Step 4 – Marketing your site Step 5…

Four steps to a Marketing Plan that really works

Posted: 11th May 2015

This article gives a practical insight into creating a marketing plan that really works for entrepreneurs, micro and small businesses. Mention those two words, “marketing plan” to many small business…

Email Marketing Tips

Posted: 11th May 2015

By: Helen Culshaw

A step by step guide Email marketing, when done well, can be a very cost-effective way of reaching your target audience. It can help you to build and maintain good…

Alternative Promotional Ideas

Posted: 11th May 2015

This article focuses on some of the low-cost, no-cost promotional ideas particularly suited to the budget restrictions and entrepreneurial spirit of the smaller business. Introduction Promotion is essentially a communications…

Direct Marketing – Too good to be true?

Posted: 11th February 2015

With so many direct marketing schemes about, it’s difficult to know which the right scheme is for you.  Direct marketing can be fun and if you’re prepared to put a…