Knowledgebase

Showing all "Marketing" articles

Do you diminish your value when you discount your products and services?

Posted: 10th July 2017

By: Sandra Garlick MBE

So often I see companies offering “Free Stuff“, “Special Offer“, “Cheapest” when advertising products and services. Having a special offer or promotion is great, but when you start a business…

How long should my blog post be?

Posted: 10th July 2017

By: Tosca Lahiri

When I hand over a new website to a customer and show them how to write a blog post the question I am asked the most is how long should…

How should your business respond to tragic events on social media?

Posted: 26th May 2017

By: Louise Dillon

The tragic events in Manchester was shocking but also disturbingly familiar. There have been too many atrocities, too many silences, too many occasions which require us to show our solidarity…

Mailing Lists for your Beauty or Holistic Business

Posted: 15th May 2017

By: Claire Bareja

Your mailing list is a list or clients or potential clients who have agreed to go on a list allowing you to contact them to keep them informed of hints and…

What is Content Marketing?

Posted: 8th April 2017

Jane Heaton of Jane Heaton Associates takes you through content marketing, how it can help your business and how to get started in content marketing. I’ve heard a lot about…

Making Money Through Affiliate Marketing

Posted: 28th March 2017

By: Liz Walsh

Have you ever considered unlocking the potential of your website by making money through affiliate marketing?  More often than not, running your own business means you are an expert in…

Seven things you need to know about the new LinkedIn

Posted: 24th March 2017

In the early months of 2017, LinkedIn has rolled out the biggest redesign of its desktop version since the platform was launched in 2003. LinkedIn says its key objective is…

“My Mate Says ….”: 5 Common Social Media Myths Debunked

Posted: 24th March 2017

By: Cheryl Turner

Without exception, every time I embark on some social  media training, either with a 121 client or a delegate on one of my workshops, the phrase “my mate says” always…