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Showing all "Marketing" articles

How should your business respond to tragic events on social media?

Posted: 26th May 2017

By: Louise Dillon

The tragic events in Manchester was shocking but also disturbingly familiar. There have been too many atrocities, too many silences, too many occasions which require us to show our solidarity…

Mailing Lists for your Beauty or Holistic Business

Posted: 15th May 2017

By: Claire Bareja

Your mailing list is a list or clients or potential clients who have agreed to go on a list allowing you to contact them to keep them informed of hints and…

What is Content Marketing?

Posted: 8th April 2017

Jane Heaton of Jane Heaton Associates takes you through content marketing, how it can help your business and how to get started in content marketing. I’ve heard a lot about…

Making Money Through Affiliate Marketing

Posted: 28th March 2017

By: Liz Walsh

Have you ever considered unlocking the potential of your website by making money through affiliate marketing?  More often than not, running your own business means you are an expert in…

Seven things you need to know about the new LinkedIn

Posted: 24th March 2017

By: Elaine Pritchard

In the early months of 2017, LinkedIn has rolled out the biggest redesign of its desktop version since the platform was launched in 2003. LinkedIn says its key objective is…

“My Mate Says ….”: 5 Common Social Media Myths Debunked

Posted: 24th March 2017

By: Cheryl Turner

Without exception, every time I embark on some social  media training, either with a 121 client or a delegate on one of my workshops, the phrase “my mate says” always…

Being naked doesn’t get you noticed.

Posted: 21st March 2017

By: Victoria Reece-Heal

Have you ever noticed how many vans on the road are just plain. Are these people’s car-substitutes or are they a business vehicle? Pretty sure most of them belong to…

Who is Your Customer?

Posted: 20th March 2017

By: Corinne McLavy

This week I’ve been working with several clients on getting to understand who their customer is.  It’s not enough to have a great product or service, you need to understand…