Knowledgebase

Showing all "Marketing" articles

Over-Delivering – The Secret to Wowing Your Customers

Posted: 17th July 2017

Over-delivering offers your company a massive advantage over competitors, especially if you don’t already have an established reputation. It’s something anyone can do with little effort that produces incredible results.…

Predicting the future.

Posted: 10th July 2017

For small businesses to survive, grow and stay ahead of the competition involves knowing the unknown – predicting the future. Understanding where you want to be and how to get…

Do you diminish your value when you discount your products and services?

Posted: 10th July 2017

So often I see companies offering “Free Stuff“, “Special Offer“, “Cheapest” when advertising products and services. Having a special offer or promotion is great, but when you start a business…

How long should my blog post be?

Posted: 10th July 2017

When I hand over a new website to a customer and show them how to write a blog post the question I am asked the most is how long should…

How should your business respond to tragic events on social media?

Posted: 26th May 2017

The tragic events in Manchester was shocking but also disturbingly familiar. There have been too many atrocities, too many silences, too many occasions which require us to show our solidarity…

Mailing Lists for your Beauty or Holistic Business

Posted: 15th May 2017

Your mailing list is a list or clients or potential clients who have agreed to go on a list allowing you to contact them to keep them informed of hints and…

What is Content Marketing?

Posted: 8th April 2017

Jane Heaton of Jane Heaton Associates takes you through content marketing, how it can help your business and how to get started in content marketing. I’ve heard a lot about…