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Quality Visuals on a Shoestring

Posted: 14th November 2017

Did you know 90% of the information transmitted to the brain is visual and this is processed 60,000 faster than text? So it can’t have escaped your attention that visual…

Networking for your Beauty Business

Posted: 30th October 2017

By: Claire Bareja

The thought of going to a networking meeting will bring many people to tears, and it is true they are not for everyone. I would say that you really should…

How to Optimise Images for the Web

Posted: 6th September 2017

How to optimise images for the web is a practical, step by step guide to fine-tuning your blog posts to keep your readers, and Google, happy. Images on your website…

15 Quick Ways to Improve Your LinkedIn Profile

Posted: 6th September 2017

LinkedIn is a very powerful platform for building and promoting a business, creating a network and connecting with people. But are you making the most of all of the features…

Why are Customer Touchpoints Important for your Business?

Posted: 6th September 2017

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve…

HOW TO WORK WELL WITH GATEKEEPERS

Posted: 29th August 2017

By: WiRE Team

Jane Cavelle is a business coach and sales coach who particularly (though not solely!) works with women in business, be it their own or other people’s.   I do sales…

9 Ways To Sell More Without More Selling

Posted: 21st August 2017

Is your business trustworthy? Then Prove It! In today’s world, words are cheap. Anyone can (and many businesses do) say how good they are without backing it up with solid…

New Google My Business Features

Posted: 9th August 2017

By: Claire Bareja

Have you seen the latest up date to Google my Business? Google my business posts have been around for a couple of weeks now, and I am slowly getting to…

CUSTOMER LOYALTY: HOW DO YOU RETAIN YOUR CUSTOMERS?

Posted: 7th August 2017

There are various reasons that a person or business remains loyal to a particular brand, however traditional loyalty is often forgotten, over price. Many independent retailers have gone out of…

Who is Your Target Customer?

Posted: 24th July 2017

I frequently work with business owners who say they want to reach their target customer.  But who is your target customer? So often I have attended networking groups and hear…