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What are keywords and how do I use them for my Beauty Salon?

Posted: 20th January 2019

By: Claire Bareja

What are Keywords? The definition as found online is ‘a word or concept of great significance’. Keywords are often talked about in relation to getting FOUND online. Either through websites…

How well is LinkedIn winning you business?

Posted: 5th June 2018

By: Esther Partridge-Warner

Are you confident that your LinkedIn profile is winning you business?  A – Yes, definitely! B – Maybe, but it needs an update! C – No, should it? Are you…

Against The Odds

Posted: 1st May 2018

By: Janet Hill

Of course, I don’t need to tell you that the history of women in business enterprise is a proud one. In less enlightened times, women tirelessly supported the rural businesses…

5 Tips for Improving Social Media for your Beauty Business

Posted: 9th April 2018

By: Claire Bareja

Are you happy with your social media results? Do you get any engagement? Would you like to get more business from your social media? Here are my 5 Top Tips…

Top Tips – How to write a design brief

Posted: 6th February 2018

By: Elizabeth Parbutt

It’s definitely the time of year when many of my clients start thinking about having a spring-clean on their branding/marketing materials. Before you dive in and start speaking to designers,…

What we can learn from #bloggergate

Posted: 23rd January 2018

By: Megan Allen

A story which caught my attention last week was that of social media influencer, Elle Darby, who was refused a free five-night stay at one of Dublin’s popular hangouts. The White…

It’s Not All About YOU!

Posted: 15th January 2018

I’ve undertaken a fair few social media audits of late, and without exception, one of the things that leaps out time after time, across all platforms, is that businesses only…

Send A Card To A Friend Day & Other Such Promotions

Posted: 9th January 2018

Everyone loves a bargain, particularly in January when money is tight. At Topdogdays we spend our time scouring the web searching for the best deals and discounts that we can…

Six steps to developing a social media plan for your business

Posted: 9th January 2018

By: Esther Partridge-Warner

Every business owner knows that their business needs to have a social media plan that integrates with their marketing strategy and, most importantly, delivers measurable results. But the question is…

Six reasons to shop small and local

Posted: 12th December 2017

The UK’s annual Small Business Saturday has been and gone, but that’s no reason to stop shopping locally. Small businesses and the self-employed are crucial to the local economy –…