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5 Tips for Improving Social Media for your Beauty Business

Posted: 9th April 2018

By: Claire Bareja

Are you happy with your social media results? Do you get any engagement? Would you like to get more business from your social media? Here are my 5 Top Tips…

Why are Customer Touchpoints Important for your Business?

Posted: 6th September 2017

By: Kim Gilmour

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve…

Small Business Anthropology

Posted: 17th July 2017

By: Kay Heald

I always thought anthropology was something you studied in the deep recesses of a university college, along the corridor from archaeology! Anthropology is a field of research which draws on…

Who is Your Customer?

Posted: 20th March 2017

By: Corinne McLavy

This week I’ve been working with several clients on getting to understand who their customer is.  It’s not enough to have a great product or service, you need to understand…

Get the most from your Business reviews and Testimonials

Posted: 20th March 2017

By: Claire Bareja

How many times have you checked out hotel reviews on TripAdvisor before booking your holiday? Or checked out what people have been saying about a local restaurant on Facebook before booking…

Hitting your business bullseye

Posted: 10th March 2017

By: Victoria Reece-Heal

You need to know who your target market is in order to understand the best way to promote to those customers. You need to understand your customer in order to…

How to identify your ‘ideal clients’ for your Beauty or Holistic business

Posted: 20th February 2017

By: Claire Bareja

As a beauty professional you are naturally creative and caring, I think. You want to help everyone to make them feel and look good. But when it comes to marketing your business you…

The key to sales in your business

Posted: 4th April 2016

By: Anita Williams

I am so pleased I joined WiRE a few weeks ago. Already I am seeing the  benefits of reaching out to new contacts to assist me with my needs and…

Before you Set Up in Business

Posted: 8th September 2015

5 things to consider from Anna Goodwin 1. Why is setting up in business the right thing for you? There are several reasons why you might want to set up in…

Ten Steps Towards Designing a Questionnaire

Posted: 11th May 2015

Market research is all about reducing your business risks through the smart use of information. It is often cited that ‘knowledge is power’, and through market research you will have…