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Headshots and Personal Branding Part 1

Posted: 3rd May 2018

By: Ruth Taylor

We all want a good headshot that truly reflects who we are, but we’re not all fighting to get in front of the camera are we?  I understand! I make it…

When Life Bites You On Te Bum Again! Dealing With Change

Posted: 23rd April 2018

By: Carolyn Trafford

One of the reasons I’m self employed is because back at the start of 2012 I was made redundant.  Redundancy wasn’t a “dark cloud hanging over me” thing, at the…

I Explain Money – Spending

Posted: 18th December 2017

Spending is all about choice Buying stuff you want is fantastic. Spending money you don’t have isn’t. Every time we handover a card to pay for something, we are making…

9 Ways To Sell More Without More Selling

Posted: 21st August 2017

By: Julie Gibson

Is your business trustworthy? Then Prove It! In today’s world, words are cheap. Anyone can (and many businesses do) say how good they are without backing it up with solid…

CUSTOMER LOYALTY: HOW DO YOU RETAIN YOUR CUSTOMERS?

Posted: 7th August 2017

By: Sandra Garlick MBE

There are various reasons that a person or business remains loyal to a particular brand, however traditional loyalty is often forgotten, over price. Many independent retailers have gone out of…

Who is Your Target Customer?

Posted: 24th July 2017

By: Sandra Garlick MBE

I frequently work with business owners who say they want to reach their target customer.  But who is your target customer? So often I have attended networking groups and hear…

Do you diminish your value when you discount your products and services?

Posted: 10th July 2017

By: Sandra Garlick MBE

So often I see companies offering “Free Stuff“, “Special Offer“, “Cheapest” when advertising products and services. Having a special offer or promotion is great, but when you start a business…

Top Tips for refreshing your business wording

Posted: 2nd March 2017

By: Cheryl Morris

Whether it’s your website, newsletter, emails, blogs or leaflets keeping your content up to date and fresh is crucial for any business. But how can you find new content? Simple,…