Showing all "Customers" articles

How storytelling can bring your messaging to life.

Posted: 21st September 2016

By: Amanda Danells-Bewley

Are you sitting comfortably? Then I’ll begin… Once upon a time there was a woman who loved to hear about people’s lives! One of the wonderful things I love about…

Three ways to make your trade stand a success

Posted: 12th September 2016

By: Amanda Danells-Bewley

Getting out of the office to find out what’s new in your industry, hear about research or connect with key players in your sector are all reasons to visit an…

How to plan a buffet or afternoon tea party

Posted: 15th August 2016

By: Sarah Lewis

Whether it’s a children’s birthday party, a family christening or a special anniversary it’s always a difficult task to feed a variety of ages. However with some planning you can…

If It’s Good Enough For The Queen…

Posted: 11th July 2016

By: Liz Walsh

When you work in deals & promotions every day you soon spot effective ways to attract new clients to your business or entice customer loyalty. At Topdogdays we’re quick to…

Do you give nice unexpected surprises to your clients?

Posted: 5th April 2016

By: Tracey Nixon

In February, I went to London with the husband to celebrate our wedding anniversary.  We went to Harrods for their luxury afternoon tea.  An afternoon of pure indulgence but hey,…

Delight your Customers

Posted: 7th December 2015

What sort of customer experience are you providing? It’s estimated that around 25% of UK customers stop doing business with a company due to a bad customer experience. Over 90%…

In Praise of Small Service Businesses

Posted: 22nd July 2015

 by Rachel Robb Most of us read reviews before we place an order, as they help us decide which products to buy – and which not to buy. These reviews…

Turning Strangers into Buying Customers

Posted: 11th May 2015

Turning Strangers into Buying Customers the Marketing Strategy Context Many businesses focus a lot of their time, energy and budget on marketing activities that raise awareness. But it’s not enough…

Psychology of the Buyer

Posted: 11th May 2015

This can be quite an important subject for all of us involved in selling, and that is ALL of us isn’t it? After all, as Geoff Burch says “selling is…

Five golden rules keep customers happy

Posted: 11th May 2015

How can we get our customers to buy more? Well, says Carolyn Storey, it’s all about building happy, long term customer relationships and developing a good reputation based on service.…