Knowledgebase

Showing all "Customers" articles

9 Ways To Sell More Without More Selling

Posted: 21st August 2017

By: Julie Gibson

Is your business trustworthy? Then Prove It! In today’s world, words are cheap. Anyone can (and many businesses do) say how good they are without backing it up with solid…

Who is Your Target Customer?

Posted: 24th July 2017

By: Sandra Garlick MBE

I frequently work with business owners who say they want to reach their target customer.  But who is your target customer? So often I have attended networking groups and hear…

Small Business Anthropology

Posted: 17th July 2017

I always thought anthropology was something you studied in the deep recesses of a university college, along the corridor from archaeology! Anthropology is a field of research which draws on…

Over-Delivering – The Secret to Wowing Your Customers

Posted: 17th July 2017

By: Julie Gibson

Over-delivering offers your company a massive advantage over competitors, especially if you don’t already have an established reputation. It’s something anyone can do with little effort that produces incredible results.…

Predicting the future.

Posted: 10th July 2017

By: Victoria Reece-Heal

For small businesses to survive, grow and stay ahead of the competition involves knowing the unknown – predicting the future. Understanding where you want to be and how to get…

Who is Your Customer?

Posted: 20th March 2017

By: Corinne McLavy

This week I’ve been working with several clients on getting to understand who their customer is.  It’s not enough to have a great product or service, you need to understand…

Get the most from your Business reviews and Testimonials

Posted: 20th March 2017

By: Claire Bareja

How many times have you checked out hotel reviews on TripAdvisor before booking your holiday? Or checked out what people have been saying about a local restaurant on Facebook before booking…