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Posted: 21st August 2017
Is your business trustworthy? Then Prove It! In today’s world, words are cheap. Anyone can (and many businesses do) say how good they are without backing it up with solid…
Posted: 24th July 2017
I frequently work with business owners who say they want to reach their target customer. But who is your target customer? So often I have attended networking groups and hear…
Posted: 17th July 2017
I always thought anthropology was something you studied in the deep recesses of a university college, along the corridor from archaeology! Anthropology is a field of research which draws on…
Posted: 17th July 2017
Over-delivering offers your company a massive advantage over competitors, especially if you don’t already have an established reputation. It’s something anyone can do with little effort that produces incredible results.…
Posted: 10th July 2017
For small businesses to survive, grow and stay ahead of the competition involves knowing the unknown – predicting the future. Understanding where you want to be and how to get…
Posted: 10th July 2017
Growing a business is about making the right choices and taking advantage of the things that will help you grow. Two examples of this are marketing and technology. Both, independently,…
Posted: 22nd May 2017
A blog for creative people… You’re creative, so crafting a fantastic brand should be a doddle (or is that a doodle). Wrong. Your wonderful creations are a personal testament to…
Posted: 22nd May 2017
Now you might have your own methods of payment and if they work, do stick to them, as it’s your business and you know what is best. But what I…
Posted: 20th March 2017
This week I’ve been working with several clients on getting to understand who their customer is. It’s not enough to have a great product or service, you need to understand…
Posted: 20th March 2017
How many times have you checked out hotel reviews on TripAdvisor before booking your holiday? Or checked out what people have been saying about a local restaurant on Facebook before booking…