Knowledgebase

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5 top tips to avoid killing your customers and your business

Posted: 3rd July 2018

By: Louise Roberts

Getting food safety wrong can kill your customers and your business. Here are 5 ways to avoid killing your customers and your business as a food business owner. Make sure…

Headshots and Personal Branding Part 1

Posted: 3rd May 2018

By: Ruth Taylor

We all want a good headshot that truly reflects who we are, but we’re not all fighting to get in front of the camera are we?  I understand! I make it…

Against The Odds

Posted: 1st May 2018

By: Janet Hill

Of course, I don’t need to tell you that the history of women in business enterprise is a proud one. In less enlightened times, women tirelessly supported the rural businesses…

Rethinking Success – the rule of three

Posted: 12th March 2018

By: Milly Carmichael

How do you define and recognise success? We hear a great deal today about what it means to be successful. It is often couched in terms of the things we…

Mirroring and modelling your ideal client!

Posted: 23rd October 2017

By: Carole Renshaw

We can’t be all things to all people.  Not everyone will want our product or service.  So running a successful business is all about knowing who your Ideal Client is…

Why are Customer Touchpoints Important for your Business?

Posted: 6th September 2017

By: Kim Gilmour

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve…

9 Ways To Sell More Without More Selling

Posted: 21st August 2017

By: Julie Gibson

Is your business trustworthy? Then Prove It! In today’s world, words are cheap. Anyone can (and many businesses do) say how good they are without backing it up with solid…

Who is Your Target Customer?

Posted: 24th July 2017

By: Sandra Garlick

I frequently work with business owners who say they want to reach their target customer.  But who is your target customer? So often I have attended networking groups and hear…

Small Business Anthropology

Posted: 17th July 2017

By: Kay Heald

I always thought anthropology was something you studied in the deep recesses of a university college, along the corridor from archaeology! Anthropology is a field of research which draws on…