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Posted: 1st February 2021
When we met for the WiRE National “Network Online” Event on Wednesday 20th, I knew that the discussion was going to give everyone food for thought. Helen Oldfield who is…
Posted: 29th October 2018
We live in a stressful world, you’re busy, I’m busy, yet how often do you say “Yes” to someone when you really wanted to say “No”? It’s so easy to…
Posted: 3rd July 2018
Getting food safety wrong can kill your customers and your business. Here are 5 ways to avoid killing your customers and your business as a food business owner. Make sure…
Posted: 3rd May 2018
We all want a good headshot that truly reflects who we are, but we’re not all fighting to get in front of the camera are we? I understand! I make it…
Posted: 1st May 2018
Of course, I don’t need to tell you that the history of women in business enterprise is a proud one. In less enlightened times, women tirelessly supported the rural businesses…
Posted: 12th March 2018
How do you define and recognise success? We hear a great deal today about what it means to be successful. It is often couched in terms of the things we…
Posted: 23rd October 2017
We can’t be all things to all people. Not everyone will want our product or service. So running a successful business is all about knowing who your Ideal Client is…
Posted: 6th September 2017
Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve…
Posted: 21st August 2017
Is your business trustworthy? Then Prove It! In today’s world, words are cheap. Anyone can (and many businesses do) say how good they are without backing it up with solid…
Posted: 24th July 2017
I frequently work with business owners who say they want to reach their target customer. But who is your target customer? So often I have attended networking groups and hear…
