11 Customer research articles found. Back to all Articles
Posted: 14th March 2023
Course Overview This course will provide an overview of the key steps necessary in planning for and launching a new business. We’ll discuss the importance of doing thorough research and…
Posted: 4th October 2017
Remember to utilise and get to know our valuable national tourism board; VisitEngland and VisitBritain. Choice, choice, choice! With the rise in glamping destinations in England it can often be…
Posted: 4th October 2017
Glamping is not a new phenomenon, but one influenced by the past. During the 1920’s African safari’s and expedition camps of the colonial era were widespread, early explorers carried with…
Posted: 6th September 2017
Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve…
Posted: 17th July 2017
I always thought anthropology was something you studied in the deep recesses of a university college, along the corridor from archaeology! Anthropology is a field of research which draws on…
Posted: 10th July 2017
For small businesses to survive, grow and stay ahead of the competition involves knowing the unknown – predicting the future. Understanding where you want to be and how to get…
Posted: 20th March 2017
This week I’ve been working with several clients on getting to understand who their customer is. It’s not enough to have a great product or service, you need to understand…
Posted: 20th March 2017
How many times have you checked out hotel reviews on TripAdvisor before booking your holiday? Or checked out what people have been saying about a local restaurant on Facebook before booking…
Posted: 10th March 2017
You need to know who your target market is in order to understand the best way to promote to those customers. You need to understand your customer in order to…
Posted: 20th February 2017
As a beauty professional you are naturally creative and caring, I think. You want to help everyone to make them feel and look good. But when it comes to marketing your business you…
