Knowledgebase

Showing all "Customer research" articles

Tourism Business – Tripadvisor isn’t the only tool in the marketing box…

Posted: 4th October 2017

By: Sharon Earp

Remember to utilise and get to know our valuable national tourism board;  VisitEngland and VisitBritain. Choice, choice, choice! With the rise in glamping destinations in England it can often be…

The birth of glamping

Posted: 4th October 2017

By: Sharon Earp

Glamping is not a new phenomenon, but one influenced by the past. During the 1920’s African safari’s and expedition camps of the colonial era were widespread, early explorers carried with…

Why are Customer Touchpoints Important for your Business?

Posted: 6th September 2017

By: Kim Gilmour

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve…

Small Business Anthropology

Posted: 17th July 2017

By: Kay Heald

I always thought anthropology was something you studied in the deep recesses of a university college, along the corridor from archaeology! Anthropology is a field of research which draws on…

Predicting the future.

Posted: 10th July 2017

By: Victoria Reece-Heal

For small businesses to survive, grow and stay ahead of the competition involves knowing the unknown – predicting the future. Understanding where you want to be and how to get…

Who is Your Customer?

Posted: 20th March 2017

By: Corinne McLavy

This week I’ve been working with several clients on getting to understand who their customer is.  It’s not enough to have a great product or service, you need to understand…

Get the most from your Business reviews and Testimonials

Posted: 20th March 2017

By: Claire Bareja

How many times have you checked out hotel reviews on TripAdvisor before booking your holiday? Or checked out what people have been saying about a local restaurant on Facebook before booking…

Hitting your business bullseye

Posted: 10th March 2017

By: Victoria Reece-Heal

You need to know who your target market is in order to understand the best way to promote to those customers. You need to understand your customer in order to…

How to identify your ‘ideal clients’ for your Beauty or Holistic business

Posted: 20th February 2017

By: Claire Bareja

As a beauty professional you are naturally creative and caring, I think. You want to help everyone to make them feel and look good. But when it comes to marketing your business you…

First rules of business – Know your market

Posted: 11th May 2015

It may seem obvious to say that every business, however small, should take time to identify its marketplace, its customer types and what benefits these customers are looking for. However,…