21 Copywriting articles found. Back to all Articles
Posted: 21st September 2016
Are you sitting comfortably? Then I’ll begin… Once upon a time there was a woman who loved to hear about people’s lives! One of the wonderful things I love about…
Posted: 8th March 2016
Back in 1998, Google was invented and with it Google ranking. Google arrived much like the monolith in 2001: A Space Odyssey. Compared to the busy interface of Yahoo! or Ask Jeeves with their…
Posted: 11th May 2015
Writing a press release can be a scary prospect, but once you know the basics it’s a simple and very effective way of promoting your business. Newspaper and magazine editors…
Posted: 11th May 2015
The trick to writing good sales messages is, understanding what need or desire your products fulfil for your customers. This may vary not just between products but between customers, and…
Posted: 11th May 2015
The first page visitors see should make it clear what your site is called, e.g. Google, and what your site is for, e.g. to sell bespoke wedding hats. Also make…
Posted: 11th May 2015
Write a Press Release As part of your marketing campaign, it is worth taking the time to prepare a press release to send to local or national newspapers, magazines, or…
Posted: 11th May 2015
What is jargon? The dictionary definition says it is: 1. “Specialised language concerned with a particular subject, culture or profession; 2. language characterised by pretentious syntax, vocabulary or meaning; and…
Posted: 11th May 2015
Our personality is our distinct personal character. We may be funny, serious, precise, laid back, irreverent, quirky, fastidious, sensible, bossy or reticent, warm, friendly, cool and calculated. We may hesitate…
Posted: 11th May 2015
Emails for ever? That’s just the problem Have you heard the one about the lawyer, his secretary and the £4 dry cleaning bill? Or the one about the sexually explicit…
Posted: 11th May 2015
Choosing the right publication Remember that it pays to be ruthless when it comes to deciding if this publication is the one that you should be investing your budget in.…
