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Writing an Effective Press Release

Posted: 11th May 2015

Writing a press release can be a scary prospect, but once you know the basics it’s a simple and very effective way of promoting your business. Newspaper and magazine editors…

Why the words in your sales copy matter

Posted: 11th May 2015

The trick to writing good sales messages is, understanding what need or desire your products fulfil for your customers.  This may vary not just between products but between customers, and…

Ten top hints to make your website sing

Posted: 11th May 2015

The first page visitors see should make it clear what your site is called, e.g. Google, and what your site is for, e.g. to sell bespoke wedding hats. Also make…

Press and PR

Posted: 11th May 2015

Write a Press Release As part of your marketing campaign, it is worth taking the time to prepare a press release to send to local or national newspapers, magazines, or…

Jettison the jargon

Posted: 11th May 2015

What is jargon? The dictionary definition says it is: 1.  “Specialised language concerned with a particular subject, culture or profession; 2.  language characterised by pretentious syntax, vocabulary or meaning; and…

How to get more of your personality into your writing

Posted: 11th May 2015

Our personality is our distinct personal character. We may be funny, serious, precise, laid back, irreverent, quirky, fastidious, sensible, bossy or reticent, warm, friendly, cool and calculated. We may hesitate…

Emails for Ever

Posted: 11th May 2015

Emails for ever? That’s just the problem Have you heard the one about the lawyer, his secretary and the £4 dry cleaning bill? Or the one about the sexually explicit…

Effective advertising tips

Posted: 11th May 2015

Choosing the right publication Remember that it pays to be ruthless when it comes to deciding if this publication is the one that you should be investing your budget in.…

Five top tips for tip-top web copy from Pippin Consultancy

Posted: 4th June 2014

There are a few fundamental guidelines to bear in mind when writing all marketing copy. But there are also specific guidelines to bear in mind depending on whether you’re writing…