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Showing all "Content strategy" articles

Making Money Through Affiliate Marketing

Posted: 28th March 2017

Have you ever considered unlocking the potential of your website by making money through affiliate marketing?  More often than not, running your own business means you are an expert in…

Planning to Fail or Planning to Succeed?

Posted: 19th March 2017

By: Victoria Reece-Heal

No matter what is going on in the  business world, what political changes are happening, the state of the economic climate or local challenges that arise, business need to plan…

Content with your content?

Posted: 13th March 2017

By: Victoria Reece-Heal

Marketing messages are used across such a variety of mediums in business – they are in the words on your website, the posts on your social media, the slogan on…

The Introverts’ Guide to Social Media

Posted: 17th October 2016

By: Louise Dillon

Last week, there was a photo of Hillary Clinton, taken by Barbara Kinney, that was shared of 8,000 times on Twitter.  It showed the crowd turning its back on her,…

How storytelling can bring your messaging to life.

Posted: 21st September 2016

By: Amanda Danells-Bewley

Are you sitting comfortably? Then I’ll begin… Once upon a time there was a woman who loved to hear about people’s lives! One of the wonderful things I love about…

Content Strategy the Coca-Cola way!

Posted: 11th May 2015

Coca-Cola has disclosed its content and creative strategy for the next phase of their journey which will take its key brands up to  its goal in 2020. The intention is…

Marketing Tips from WiRE Member Rachel Robb

Posted: 8th May 2014

Treat them Right Treat your customers right – and you will keep them coming through the door. In addition to delivering a fantastic product or service to your customers, it is…