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Showing all "Content strategy" articles

The 4 Step Social Media Selling Blueprint

Posted: 16th March 2023

By: Kaz Johnson

Step 1: Target Audience Analysis and Personalization Before making your presence felt on social media, conduct a detailed target audience analysis, focusing on factors like demographics, psychographics, and preferences. Analyze…

Six steps to developing a social media plan for your business

Posted: 9th January 2018

By: Esther Partridge-Warner

Every business owner knows that their business needs to have a social media plan that integrates with their marketing strategy and, most importantly, delivers measurable results. But the question is…

Quality Visuals on a Shoestring

Posted: 14th November 2017

By: Kim Gilmour

Did you know 90% of the information transmitted to the brain is visual and this is processed 60,000 faster than text? So it can’t have escaped your attention that visual…

9 Ways To Sell More Without More Selling

Posted: 21st August 2017

By: Julie Gibson

Is your business trustworthy? Then Prove It! In today’s world, words are cheap. Anyone can (and many businesses do) say how good they are without backing it up with solid…

New Google My Business Features

Posted: 9th August 2017

By: Claire Bareja

Have you seen the latest up date to Google my Business? Google my business posts have been around for a couple of weeks now, and I am slowly getting to…

How to use Twitter for Business

Posted: 10th July 2017

By: Kim Gilmour

Many people tell me they feel that Twitter is overwhelming and yes, at times, I agree! Leave Twitter for a few hours and you’ve got 500 Tweets to scroll through…

How should your business respond to tragic events on social media?

Posted: 26th May 2017

By: Louise Dillon

The tragic events in Manchester was shocking but also disturbingly familiar. There have been too many atrocities, too many silences, too many occasions which require us to show our solidarity…