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The 4 Step Social Media Selling Blueprint

Posted: 16th March 2023

By: Kaz Johnson

Step 1: Target Audience Analysis and Personalization Before making your presence felt on social media, conduct a detailed target audience analysis, focusing on factors like demographics, psychographics, and preferences. Analyze…

Karen Johnson’s Essential Tips For Building an Online Business

Posted: 14th February 2023

By: Kaz Johnson

Owning your own business can be a very rewarding experience. It takes hard work, dedication, and most importantly the right advice in order to succeed. Karen Johnson has been helping…

Are you going to survive or thrive?

Posted: 15th April 2020

I’m a big believer in looking at the positive in every situation. No-one could have predicted recent events. However, we are where we are and we all have to make the…

What’s your breakthrough goal? Time for a new approach for the new year …

Posted: 28th November 2018

Many people I’ve been talking with recently are beating themselves up about what they’ve failed to achieve … from simple tasks to major missed opportunities. As we rush through the year, it…

Permaculture – refreshingly effective

Posted: 8th August 2018

“Permaculture? Isn’t that all herb spirals and compost toilets? What’s it got to do with my business?   Maybe more than you think. Would you like your business to be…

Rethinking Success – the rule of three

Posted: 12th March 2018

How do you define and recognise success? We hear a great deal today about what it means to be successful. It is often couched in terms of the things we…

Latest Employment News for Small Businesses

Posted: 8th January 2018

There’s always lots of changes to keep an eye on when you are managing people – this is a short summary rounding up relevant law changes and employment information for…

Mental Health at Work

Posted: 31st October 2017

Last week saw the publication of the government-backed Stevenson-Farmer review ‘Thriving at Work’ , which revealed that poor mental health is costing employers up to £42 billion a year. Yet, for…

Why are Customer Touchpoints Important for your Business?

Posted: 6th September 2017

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve…