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The 4 Step Social Media Selling Blueprint

Posted: 16th March 2023

By: Kaz Johnson

Step 1: Target Audience Analysis and Personalization Before making your presence felt on social media, conduct a detailed target audience analysis, focusing on factors like demographics, psychographics, and preferences. Analyze…

PR Quick Wins – WiRE National “Network Online” Event with Helen Oldfield

Posted: 1st February 2021

When we met for the WiRE National “Network Online” Event on Wednesday 20th, I knew that the discussion was going to give everyone food for thought. Helen Oldfield who is…

Personal Brand Photography Posing Ideas

Posted: 20th April 2020

I wrote a blog with posing ideas and tips if you want to do your own personal brand shoot at home. Just give your phone/ camera to your other half…

Why should you grow your Personal Brand?

Posted: 10th September 2019

If you’re like me, you’ve probably spent hours pouring over your logo, website and marketing collateral making sure it’s perfect. That’s great, but how much attention have you given to…

Raise Your Profile and Power Up Your Personal Brand

Posted: 25th February 2019

When you start your business or advance your career, it’s likely that the last thing on your mind is raising your personal brand, unless the business is all about you. …

Top Tips for Entering Awards

Posted: 11th February 2019

Awards are a great way to raise your profile and power up your personal brand. Be brave, be bold and shout about your successes. These 10 top tips may help…

In celebration of Strawberries

Posted: 3rd July 2018

Today I have two reasons to celebrate.  Sticky Fingers Cookery Parties just been awarded the 5 star gold award from the Children’s Activities Association for our parties, workshops and clubs.  We…

Headshots and Personal Branding Part 1

Posted: 3rd May 2018

We all want a good headshot that truly reflects who we are, but we’re not all fighting to get in front of the camera are we?  I understand! I make it…

Top Tips – How to write a design brief

Posted: 6th February 2018

It’s definitely the time of year when many of my clients start thinking about having a spring-clean on their branding/marketing materials. Before you dive in and start speaking to designers,…