Self-confidence – A Critical Skill In The Art Of Selling

Posted: 10th July 2017

If you run your own business you’re even more aware than most, of the need to be able to effectively sell your product or service. Self-confidence is the hidden gem that will help make this task easier.

Whether you’re aware of it or not, selling is a part of your life. At times you will need to sell your ideas to family, friends, colleagues as well as customers. For now let’s focus on your business.

It goes without saying that you need to be knowledgeable about the product or service you’re selling. But, it doesn’t stop there. Passion is the essential ingredient for any successful business. Chances are you are passionate about your business but, this message doesn’t always reach your potential customer.

This is where self-confidence becomes part of the equation. Self-confidence has a significant role to play in the art of selling. Without confidence you won’t be as convincing or persuasive. In fact, self-confidence is the single most important skill you need to cultivate in order to sell your ideas, services or products.

Of course selling is about more than just self-confidence. Listening is an essential skill too. If you hone your listening skills you’ll be able to adapt your sales pitch to the needs of each customer. Self-confidence allows you to really listen as you’re not worrying about what you’re going to say next.

An ability to influence others is another useful skill in the art of selling. Emotion plays a key role in making a sale. It isn’t the gift of the gab that will get you the sale, it’s your personality and the level of self-confidence you project.

In order to ensure the long-term sustainability of your business you need to build lasting relationships. Past, present and future customers are the lifeblood of your business, and your success is determined by the relationship you build with them. It’s no good relying on the product to sell itself. This only works in the short-term. Equally, if the product is good but the customer doesn’t like you they won’t become an ambassador for your business.

Self-confidence will help you to effectively connect with your customers. Self-confidence is an essential skill for every entrepreneur, business owner or sales superstar needs, so start brushing up on yours. If you feel that your self-confidence isn’t at the level you desire then please do get in touch as we’d be delighted to be a part of your journey.

In case you’re interested I publish a free self-confidence blog three times a week. Please visit my website for further details (

May your self-confidence blossom this summer and take you on an exciting new journey. In the meantime – many thanks for stopping to read this post.

Liz Tucker (Self-confidence Coach)

If you would like a no-obligation chat please just give me a call (01452 771078 or 07879 434056), email me ( or connect on LinkedIn or Twitter (liztucker03)