Posted: 19th May 2014
An elevator pitch is a 20-30 second verbal summary of what your company does. It must be clear and succinct and should encourage the listener to want to learn more. Here’s what to include:
Then put it all together and practise it.
Here is a fictitious example of an elevator pitch:
“My company designs and manufacturers lightweight sportswear for athletes. Athletes need to know that the sportswear they choose will not let them down – particularly in competitions. For this reason, we ask some of the top athletes in the country to test our prototype sportswear for us. Only when they are completely satisfied with its performance, will we manufacture it. Can you guess what our top-selling item of clothing is?”
Your friend in business – Rachel
Rachel at DStorm can be contacted on 0121 2883422 or by email at firstname.lastname@example.org
Empower your business today!