Knowledgebase

WiRE Members share their top tips and tricks

Fail to plan, plan to fail…

Posted: 4th August 2014

… essential planning and research needed to build up a successful, newly fledged business. The biggest causes of failure for start-up businesses are: setting your sights too high, not researching…

Growing your business?

Posted: 4th August 2014

The time will come for many Wire members when business success means that someone else is needed to share the workload.  When that moment arrives – and you have to…

3 Reasons Your Business Should Have a Blog

Posted: 29th July 2014

1. A blog helps to increase sales by informing customers of products/services/offers etc. 2. A blog establishes your business as an industry expert, helping to increase customer loyalty. 3. A…

Kick Your Business Into Gear!

Posted: 28th July 2014

What makes a business able to grow?  Do you feel that the vision you originally had for your business has slipped away from what you have today? Sometimes it isn’t…

Introvert leaders can thrive in extrovert environments

Posted: 7th July 2014

Introvert leaders can thrive in extrovert environments Eileen Brown I’m not much of an extravert which surprises those that see me in public social environments.  I can hop between introversion and…

Five top tips for tip-top web copy from Pippin Consultancy

Posted: 4th June 2014

There are a few fundamental guidelines to bear in mind when writing all marketing copy. But there are also specific guidelines to bear in mind depending on whether you’re writing…

Do you find it easy to let go

Posted: 2nd June 2014

Letting go can be really difficult at times. Carolyn Trafford from Reflections Coaching tells us how she stepped out of her comfort zone and faced her fears. I’d already had…

Get your Ducks in a Row when it comes to Grants

Posted: 28th May 2014

When you are looking to develop your business, there is a surprising number of Government and European Grants that you can potentially take advantage of. Rather than taking up the…

5 Steps to Starting an Email Newsletter

Posted: 28th May 2014

  A regular email newsletter is a powerful tool for building relationships, informing and educating your customers and gaining repeat business. Here’s what to do: Build a mailing list of…

3 reasons you should run a competition

Posted: 28th May 2014

People love competitions, and used correctly, they can help boost your business. 1. To promote a product, special offer or event Competitions are a relatively inexpensive way to create a…