Knowledgebase

WiRE Members share their top tips and tricks

Email Marketing Tips

Posted: 11th May 2015

By: Helen Culshaw

A step by step guide Email marketing, when done well, can be a very cost-effective way of reaching your target audience. It can help you to build and maintain good…

Effective advertising tips

Posted: 11th May 2015

Choosing the right publication Remember that it pays to be ruthless when it comes to deciding if this publication is the one that you should be investing your budget in.…

Do you know your goals for the next year?

Posted: 11th May 2015

Life Coach Louise Presley-Turner offers us some advice, which can be applied to either our personal lives or our business lives, on the importance of setting goals and how we…

Do you know where you’re going to?

Posted: 11th May 2015

Next to health, looking after your money will have more impact on your quality of life than any other life skill. Yet money itself isn’t that important. All right, it…

Do you know how important customer satisfaction is?

Posted: 11th May 2015

In our experience everyone says yes to this question, but what they actually mean is “I know that customer satisfaction is important!” This is just how important it is. 79%…

Diversify and Conquer

Posted: 11th May 2015

Sally Robinson and Kate Grubb tell us about their experiences of farm diversification. Why did you decide to diversify? I married a farmer in 1977, and farm incomes were poor…

Displays

Posted: 11th May 2015

Lights, camera, action! Sarah Franklin offers some advice on how to obtain maximum visual impact from your craft displays. Sarah covers a number of factors, including the importance of research…

Credit where Credit’s due

Posted: 11th May 2015

In uncertain economic times it is worth remembering the value of protective tax credit claims. Claims for tax credits can generally only be backdated by up to three months. It…

Credit Matters!

Posted: 11th May 2015

So you’ve had your brilliant idea, set up your business, and have punters queuing up to buy your wares or services. Well done. You deserve a pat on the back!…

Credit control basics

Posted: 11th May 2015

Why is credit control important? To use an often-quoted cliché, a sale is not a sale until it’s paid for. You can make all the sales in the world, but…