Knowledgebase

WiRE Members share their top tips and tricks

Credit control basics

Posted: 11th May 2015

Why is credit control important? To use an often-quoted cliché, a sale is not a sale until it’s paid for. You can make all the sales in the world, but…

Content Strategy the Coca-Cola way!

Posted: 11th May 2015

Coca-Cola has disclosed its content and creative strategy for the next phase of their journey which will take its key brands up to  its goal in 2020. The intention is…

Combating spam

Posted: 11th May 2015

The causes of “spam” e-mails are numerous, ranging from cheap bulk marketing to that used by organised crime syndicates. The effect on businesses like ours can be the daily irritation…

Business networking tips

Posted: 11th May 2015

Getting the most out of network meetings The following tips should help you to make the most of attending WiRE meetings, or indeed any other networking opportunities you may have…

Are you called Peter?

Posted: 11th May 2015

I’m a chartered accountant.  No, I’m not a fat man in a pin-striped suit.  I’m a woman in a pink jacket and grey skirt.  And I’ve seen far too many…

Are you a Search engine Savvy?

Posted: 11th May 2015

It isn’t rocket science, says Susan Hallam of Hallam Communications, but it helps to know where to start. Here she offers a few tips… Research your key phrases Find out…

Alternative Promotional Ideas

Posted: 11th May 2015

This article focuses on some of the low-cost, no-cost promotional ideas particularly suited to the budget restrictions and entrepreneurial spirit of the smaller business. Introduction Promotion is essentially a communications…

8 things to do when your computer goes down that will benefit your business

Posted: 11th May 2015

By: Helen Culshaw

Isn’t it scary how reliant a lot of us are on our computers these days? We don’t even think about it most of the time, then suddenly along comes the…

5 Networking Top Tips

Posted: 11th May 2015

Barbara Lyndley gives her top tips on how to be an effective networker 1. What are you looking for? Be clear about what you want to achieve, whether it’s gathering…

10 Top Tips for Starting a Business

Posted: 11th May 2015

So you know you have a great idea for a business and it has been a long -term dream to run your own business but you are in danger of…