Knowledgebase

WiRE Members share their top tips and tricks

Selling Tips Four ways to make selling less frightening!

Posted: 11th May 2015

Alison Darrington offers us her advice on ways in which we can overcome our apprehension at the prospect of selling to prospective customers. Basically, it all comes down to developing…

Search Engine Optimisation

Posted: 11th May 2015

By: Helen Culshaw

Search engine optimisation is a term used to describe the process of making changes to a website in order to improve its chances of being ranked in the top results…

Sage One: Cash is King

Posted: 11th May 2015

Sage One Whilst all small business owners have probably been asked to prepare a cash flow at some time in the course of their business, actively continuing to manage cash…

Psychology of the Buyer

Posted: 11th May 2015

This can be quite an important subject for all of us involved in selling, and that is ALL of us isn’t it? After all, as Geoff Burch says “selling is…

Press and PR

Posted: 11th May 2015

Write a Press Release As part of your marketing campaign, it is worth taking the time to prepare a press release to send to local or national newspapers, magazines, or…

Preparing for Christmas Sales

Posted: 11th May 2015

If you run a gift or retail business, what sorts of things should you be thinking about in preparation for Christmas? Start by thinking about your Christmas objectives. What do…

Pay per Click Internet Marketing – An Introduction

Posted: 11th May 2015

By: Helen Culshaw

What is pay-per-click search engine marketing? Pay-per-click advertisements are the ads that you see in search engines marked as “Sponsored Ads”. Advertisers choose which search phrases they want to appear…

Organising a Successful Company Launch

Posted: 11th May 2015

In this article Rubana Ahmad draws on the experience she has gained and offers her advice on how to organise a business launch. She covers a range of issues, including who…

Online PR

Posted: 11th May 2015

By: Helen Culshaw

Online PR is all about getting the word out about your business on the web. This encompasses a wide spectrum of activities such as: Online press release distribution Article marketing…

No time for false modesty

Posted: 11th May 2015

The Refectory at St Davids opened in May 2006, as part of a multi-million pound restoration of the Cloisters at St Davids Cathedral, Pembrokeshire. Refectory owner Bill Sewell brought PR…