Knowledgebase

WiRE Members share their top tips and tricks

Why the words in your sales copy matter

Posted: 11th May 2015

The trick to writing good sales messages is, understanding what need or desire your products fulfil for your customers.  This may vary not just between products but between customers, and…

When it comes to marketing, put perspiration first

Posted: 11th May 2015

When I tell people I’m a marketing consultant a lot of them start talking about advertising – and they often have strong views on whether it works for them or…

When is it fair to dismiss an employee?

Posted: 11th May 2015

When is it fair to dismiss an employee? As the government plans to shelve its proposals to allow small businesses to dismiss workers without giving a reason (provided they pay…

What are you doing after work?

Posted: 11th May 2015

Everyone needs to plan ahead for retirement.  Women, however, often have career patterns which are very different from men’s and so need to give special thought to their pension arrangements. …

Web Traps to Avoid

Posted: 11th May 2015

Catherine Buchanan runs two web-based businesses. We asked her to point out the main issues when launching a website What Do You Want The Site to Do? First, decide exactly…

Visual Merchandising

Posted: 11th May 2015

The way you display your business at an exhibition can have an impressive impact on your sales. In a study done by the National Retail Merchants Association – One out…

Virtual Networking

Posted: 11th May 2015

Whether you are networking virtually on forums, blogs, Twitter or in person at a meeting the principles are the same.  Take the confidence and experience you have gained networking face…

Two WiRE members share their experience of working together to promote a new website

Posted: 11th May 2015

The business Shrewsbury-based Babyvision is a revolutionary ultrasound studio which creates stunning life-like 4d scan pictures of your unborn baby. Using state of the art 4d ultrasound scan technology and…

Turning Strangers into Buying Customers

Posted: 11th May 2015

Turning Strangers into Buying Customers the Marketing Strategy Context Many businesses focus a lot of their time, energy and budget on marketing activities that raise awareness. But it’s not enough…

Top Ten Essentials for Computer System Security

Posted: 11th May 2015

In one WiRE workshop, computer security was a hot issue. From that discussion I have put together the following tips on computer security. Hopefully these tips will be of benefit…