Knowledgebase

WiRE Members share their top tips and tricks

3 Simple Tips For Greater Efficiency

Posted: 19th May 2015

WiRE Member Carolyn Trafford from Reflections Coaching offers some advice on how to make the best use of your time After working out how to compartmentalise my 3 elements in…

Mobilegeddon – what it means to your business

Posted: 19th May 2015

Anna Wilde & Andy Corbett from Perfect Arc sum up the changes: Your website may soon be substantially downgraded  in Google search results if the customer is using a  smartphone.…

Am I Really a Role Model?

Posted: 19th May 2015

A few weeks ago I was invited down to London by WiRE (Women In Rural Enterprise) to showcase my business as part of the ‘Celebrating Women in Business’ conference at…

You never know who knows who

Posted: 11th May 2015

Yes, formal networking events can be daunting. Overtime however, I have come to believe that real networking is not just an isolated activity that you only do at ‘networking meetings’…

Writing an Effective Press Release

Posted: 11th May 2015

Writing a press release can be a scary prospect, but once you know the basics it’s a simple and very effective way of promoting your business. Newspaper and magazine editors…

Why your accountant is interesting

Posted: 11th May 2015

Accountants tend to get their leg pulled about their image. They’re often portrayed as being to business what Steve ‘interesting’Davisis perhaps to snooker. Then there was that legendary Monty Python…

Why the words in your sales copy matter

Posted: 11th May 2015

The trick to writing good sales messages is, understanding what need or desire your products fulfil for your customers.  This may vary not just between products but between customers, and…

When it comes to marketing, put perspiration first

Posted: 11th May 2015

When I tell people I’m a marketing consultant a lot of them start talking about advertising – and they often have strong views on whether it works for them or…

When is it fair to dismiss an employee?

Posted: 11th May 2015

When is it fair to dismiss an employee? As the government plans to shelve its proposals to allow small businesses to dismiss workers without giving a reason (provided they pay…

What are you doing after work?

Posted: 11th May 2015

Everyone needs to plan ahead for retirement.  Women, however, often have career patterns which are very different from men’s and so need to give special thought to their pension arrangements. …