Knowledgebase

WiRE Members share their top tips and tricks

Guide to Trademarks

Posted: 11th May 2015

WIRE members regularly ask for advice on how they can make sure that no one “rips off” their business and their hard work by using their name or logo. The…

Free Tips for Selling on eBay

Posted: 11th May 2015

By: Helen Culshaw

eBay? Isn’t that the site people use to clear out their attics? Well, yes, it is, but there are also many serious businesses which are making good money using eBay…

Four steps to a Marketing Plan that really works

Posted: 11th May 2015

This article gives a practical insight into creating a marketing plan that really works for entrepreneurs, micro and small businesses. Mention those two words, “marketing plan” to many small business…

Five Tips for Small Business Owners to improve their health and productivity

Posted: 11th May 2015

(Because you don’t have the time for ten!) As a small business owner it is an easy mistake to focus all your time and energy on your company and neglect…

Five things I love about Excel…

Posted: 11th May 2015

By: Helen Culshaw

When I tell people that we are an internet marketing business, they usually imagine that we have a suite of hi-tech software to help us with this. While this is…

Five golden rules keep customers happy

Posted: 11th May 2015

How can we get our customers to buy more? Well, says Carolyn Storey, it’s all about building happy, long term customer relationships and developing a good reputation based on service.…

First Steps in Ecommerce

Posted: 11th May 2015

So you’ve set up your business and it’s going well. You’ve started selling your product and have got some great feedback and you are wondering how to improve sales figures…

First rules of business – Know your market

Posted: 11th May 2015

It may seem obvious to say that every business, however small, should take time to identify its marketplace, its customer types and what benefits these customers are looking for. However,…

Finding New Customers

Posted: 11th May 2015

Finding customers is of interest to us all – new businesses as well as established ones – we all need customers to survive and to flourish. The key to success…

Finance for Small and Micro Businesses

Posted: 11th May 2015

EllisClarkAssociates is not a “finance business” nor is it a “financial consultancy, it is a training and communications company. I have worked as sole-trader or owner-manager most of my working…