Knowledgebase

WiRE Members share their top tips and tricks

Am I Really a Role Model?

Posted: 19th May 2015

A few weeks ago I was invited down to London by WiRE (Women In Rural Enterprise) to showcase my business as part of the ‘Celebrating Women in Business’ conference at…

You never know who knows who

Posted: 11th May 2015

Yes, formal networking events can be daunting. Overtime however, I have come to believe that real networking is not just an isolated activity that you only do at ‘networking meetings’…

Writing an Effective Press Release

Posted: 11th May 2015

Writing a press release can be a scary prospect, but once you know the basics it’s a simple and very effective way of promoting your business. Newspaper and magazine editors…

Why your accountant is interesting

Posted: 11th May 2015

Accountants tend to get their leg pulled about their image. They’re often portrayed as being to business what Steve ‘interesting’Davisis perhaps to snooker. Then there was that legendary Monty Python…

Why the words in your sales copy matter

Posted: 11th May 2015

The trick to writing good sales messages is, understanding what need or desire your products fulfil for your customers.  This may vary not just between products but between customers, and…

When it comes to marketing, put perspiration first

Posted: 11th May 2015

When I tell people I’m a marketing consultant a lot of them start talking about advertising – and they often have strong views on whether it works for them or…

When is it fair to dismiss an employee?

Posted: 11th May 2015

When is it fair to dismiss an employee? As the government plans to shelve its proposals to allow small businesses to dismiss workers without giving a reason (provided they pay…

What are you doing after work?

Posted: 11th May 2015

Everyone needs to plan ahead for retirement.  Women, however, often have career patterns which are very different from men’s and so need to give special thought to their pension arrangements. …

Web Traps to Avoid

Posted: 11th May 2015

Catherine Buchanan runs two web-based businesses. We asked her to point out the main issues when launching a website What Do You Want The Site to Do? First, decide exactly…

Visual Merchandising

Posted: 11th May 2015

The way you display your business at an exhibition can have an impressive impact on your sales. In a study done by the National Retail Merchants Association – One out…