Knowledgebase

WiRE Members share their top tips and tricks

Online PR

Posted: 11th May 2015

By: Helen Culshaw

Online PR is all about getting the word out about your business on the web. This encompasses a wide spectrum of activities such as: Online press release distribution Article marketing…

No time for false modesty

Posted: 11th May 2015

The Refectory at St Davids opened in May 2006, as part of a multi-million pound restoration of the Cloisters at St Davids Cathedral, Pembrokeshire. Refectory owner Bill Sewell brought PR…

Making the Web Work for Your Business

Posted: 11th May 2015

By: Helen Culshaw

5 Steps to Success Step 1 – Defining your objectives Step 2 – Planning your requirements Step 3 – Developing your site Step 4 – Marketing your site Step 5…

Jettison the jargon

Posted: 11th May 2015

What is jargon? The dictionary definition says it is: 1.  “Specialised language concerned with a particular subject, culture or profession; 2.  language characterised by pretentious syntax, vocabulary or meaning; and…

How to make a Successful Funding Application

Posted: 11th May 2015

It has been said that writing a successful funding application is like a good recipe – very much dependent on a few ingredients coming together well. Essentially, there are three…

How to get more of your personality into your writing

Posted: 11th May 2015

Our personality is our distinct personal character. We may be funny, serious, precise, laid back, irreverent, quirky, fastidious, sensible, bossy or reticent, warm, friendly, cool and calculated. We may hesitate…

How to Advertise a Business

Posted: 11th May 2015

By Sara Charlesworth MA BA Chartered Marketer Best tips for choosing your advertising Choosing your advertising medium is no easy thing! There are various ways of assessing what media might…

How regular e-newsletters can help you sell through education

Posted: 11th May 2015

Have you ever noticed how some people at a Farmers’ markets just have a knack of engaging your interest? Maybe they go through the best cooking method to get melt…

How Press Releases can help raise the profile of your Business

Posted: 11th May 2015

Local and national press coverage can significantly help small and growing businesses to raise their profile. The most common way of communicating to the media and connecting with your target…

Handling Telephone Follow-up Calls

Posted: 11th May 2015

In this article we’re looking at how best to handle telephone follow-up calls. One client of mine posts a leaflet and a covering letter on a regular basis to a…