Knowledgebase

WiRE Members share their top tips and tricks

CUSTOMER LOYALTY: HOW DO YOU RETAIN YOUR CUSTOMERS?

Posted: 7th August 2017

By: Sandra Garlick MBE

There are various reasons that a person or business remains loyal to a particular brand, however traditional loyalty is often forgotten, over price. Many independent retailers have gone out of…

Social Media at Exhibitions: Make your exhibition the social event of the year

Posted: 7th August 2017

By: Louise Dillon

One of the most useful things to master in your digital marketing is how to use social media at events. Exhibitions, Conferences and Expos are a cornerstone of business networking,…

Why Not Being Able To Draw Shouldn’t Stop You Being An Artist

Posted: 31st July 2017

By: Carolyn Trafford

It must have been about this time last year. I’d met people who had done the creative art and design foundation degree course at my local college and assumed that…

Who is Your Target Customer?

Posted: 24th July 2017

By: Sandra Garlick MBE

I frequently work with business owners who say they want to reach their target customer.  But who is your target customer? So often I have attended networking groups and hear…

General Data Protection Regulations (GDPR): Guidelines by Winning Moves

Posted: 17th July 2017

By: WiRE Team

Huge thanks to Winning Moves for allowing us to reproduce this article. “We need to talk about data protection. Yes, you heard me correctly. Now don’t fall asleep; this is important….”…

Small Business Anthropology

Posted: 17th July 2017

I always thought anthropology was something you studied in the deep recesses of a university college, along the corridor from archaeology! Anthropology is a field of research which draws on…

Over-Delivering – The Secret to Wowing Your Customers

Posted: 17th July 2017

By: Julie Gibson

Over-delivering offers your company a massive advantage over competitors, especially if you don’t already have an established reputation. It’s something anyone can do with little effort that produces incredible results.…

Quick Divorce? Why you should consider Collaborative Family Procedure

Posted: 10th July 2017

By: Helen Jackson

Clients often tell us that they want to get divorced as quickly as possible, but with the best will in the world, the experience of many couples is that it…

Predicting the future.

Posted: 10th July 2017

By: Victoria Reece-Heal

For small businesses to survive, grow and stay ahead of the competition involves knowing the unknown – predicting the future. Understanding where you want to be and how to get…