Posted: 12th July 2016
Can you locate where those conversations are happening?
Are you that bothered about it anyway?
I hope you answered ‘Yes’ to every question!
I’ve been earning my own income for just over the last 10 years now. So I know how important our reputations are to our businesses and how they can massage growth for the long term, or diminish returns over night. So I’m rightly bothered about those conversations rumbling away about me in the background!
Early this year saw me reach a 5 year milestone in my second venture as a Civil Celebrant in my business Sincere Moments. That means that I write and deliver Funeral Services and Wedding Ceremonies where people don’t want a standard religious or ‘run of the mill’ experience.
In that time:
I’ve become an award winning business
The holy grail of having people introduce and recommend you, is that they’re voluntarily spreading the word about you or your product, while you can carry on working ‘on’ your business. Quite simply, they’re your ‘Volunteer Army’ who create that ripple effect for you that widens your strategic reach.
But for them to do that, you need to have built a reputation that enhances their own standing point. We all like to talk about good things – but not only that, we like to be associated with them too. A buoyant reputation works those pockets for you.
So here’s how I built a reputation and brand that helped me to reach that 97% milestone in my bookings.
So get confident in asking people to write reviews for you. But not only that, never ever forget to thank them. Not just at the point of them doing it but as time moves on too. Keep them warm and respect their loyalty to you.
At certain times of the year, I make a point of acknowledging my client base on different digital and social media platforms for all the ways they’ve helped me to grow my business. Your ‘fans’ will be talking about you when you have no idea that they’re doing it. But being out of ear shot shouldn’t mean out of mind.
In their own ways your clients will be creating news, stories and noise about your business through avenues that you simply can’t access. Never underestimate that potential and how it helps to grow your business.
So if you’re not bothered about what people are saying about your business, or if you’ve not managed to locate where those conversations are happening, then I’d urge you to take some time out to work ‘on’ your business rather than ‘in’ it.
Who in their right minds, wouldn’t want people shouting from the roof tops about their business?