Marketing Tips from WiRE Member Rachel Robb

Treat them Right

Treat your customers right – and you will keep them coming through the door.

In addition to delivering a fantastic product or service to your customers, it is important to:

• Delight them with excellent customer service
• Earn their trust by being reliable and fixing problems or admitting to mistakes when they occur
• Engage with them regularly
• Ask them for feedback and act upon it
• Brainstorm new ideas with them

Your friend in business – Rachel

Rachel at DStorm Marketing can be contacted on 0121 2883422 or by email at Rachel.robb@dstorm-marketing.com

Empower your business today!

www.dstorm-marketing.com

New versus old

Did you know that it costs 6 times more to sell your product or service to a new prospect than it does to an existing customer? What’s more, according to Inc., repeat customers spend a massive 67% more than new customers!

So it makes sense to keep your existing customers coming back for more. There are many ways to do this, depending on the type of business you have. Here are just a few customer loyalty tools that might be right for your business:

• Regular information provided to customers in the form of blogs, newsletters and social media posts
• Customer loyalty reward schemes, which can be as simple as a loyalty card
• Special offers such as discounts and free items with multiple purchases
• Preview evenings where existing customers can be the first to try a new product
• Preferential terms of service for loyal customers
• A day out for your best customers

Your friend in business – Rachel

Rachel at DStorm can be contacted on 0121 2883422 or by email at Rachel.robb@dstorm-marketing.com

Empower your business today!

www.dstorm-ltd.com

What do you excel at?

Do you provide excellent aftersales service? Do you provide a speedy response? Is your product the best on the market? Are your members of staff friendly and approachable? Are you willing to go the extra mile for your customers?

These are all ways in which a company can set itself apart from its competitors. Your existing customers will know all about your fast service and welcoming staff and may even refer a few new customers to you. However, actively promoting the advantage of buying from you rather than from your competitors will really make your business stand out from the crowd. After a while, your business name will become synonymous with its ethos in the minds of new prospects and existing customers alike – making your company the one they choose to do business with.

Your friend in business – Rachel

Rachel at DStorm can be contacted on 0121 2883422 or by email at Rachel.robb@dstorm-marketing.com

Empower your business today!

www.dstorm-ltd.com

Network it!

People buy from people. However much you make contact with other businesses via social media, nothing replaces meeting up with those businesses in person.

Networking groups provide the perfect forum to tell people about your business and give people the opportunity to get to know you and the way in which you work. Furthermore, you are likely to gain useful information, contacts and leads from your networking colleagues.

All networking groups operate in slightly different ways, and membership fees differ, so pick the ones that suit you.

Here is a list of some of the most well-known networking groups in the UK:

Business for Breakfast http://www.bforb.co.uk/

BNI http://www.bni.co.uk/

4Networking http://www.4networking.biz/

Business Biscotti http://www.businessbiscotti.co.uk/

Women in Rural Enterprise (WiRE) https://www.wireuk.org/

Your friend in business – Rachel

Rachel at DStorm can be contacted on 0121 2883422 or by email at rachel.robb@dstorm-marketing.com

Empower your business today!

www.dstorm-marketing.com