Posted: 9th January 2018
I look at a lot of websites for small businesses, after I meet people networking or when looking to find clients or local suppliers.
The thing I notice is that most people now have good quality websites, well designed and easy to navigate. However, if you are not at that stage and want to know how to design a great website and keep on top of the costs check out this blog from Brass Comet.
When it comes to content I often think that people could do that little bit more to make their websites appealing to potential customers and help that all important SEO.
5 Things to Avoid when Writing for Websites
Too many people seem shy to away from telling their story. Their About Page is not about the individual behind the company but just a repeat of facts ‘we started in 2016’, ‘we make xxx product’. Boring, boring, boring. People want to know why they should buy products or services from you. They want to know your name, who you are, why you started your business and what your passions are. This is the one page where you can talk about you rather than your brand.
I know an online contact form might save spam but, if you are a small business, people just want to email you, quickly and easily. They might want to send attachments or a link you might find useful. They might not want to fill in a long form and wait for your reply.
Don’t forget to include your social media links so prospective customers can check out your profiles. A lot of people don’t include these, don’t keep them up to date or even forget to link them. That doesn’t look very professional. Your social media will give an insight into what you are working on at the moment, your new products or offers and lets people see a bit of your personality.
So many websites don’t have a blog, which is an ideal way to drive traffic to your website and provides quality original content for your social media platforms. Not everyone has the time or even skills to write useful, entertaining or engaging content, but it is certainly worth trying! However if you have a News or Blog page and you don’t post anything for months then maybe it’s a page you should hide until you do have the time.
Your sentences should be short and to the point. Don’t over use adjectives, adverbs or buzzwords, it can make your copy look unprofessional. Padding writing out is a common mistake. Think quality not quantity and let your copy show you are confident rather than desperate!
Top Tips for Writing Quality Content for Websites
I hope you have found that useful. If you want some help writing or updating your website pages please do get in touch! Or follow me on Facebook for more useful digital marketing tips.