How storytelling can bring your messaging to life.

Posted: 21st September 2016


By: Amanda Danells-Bewley

Are you sitting comfortably? Then I’ll begin…

Once upon a time there was a woman who loved to hear about people’s lives!

One of the wonderful things I love about working with volunteers in the charitable over the past 25 years is having the privilege to listen to their stories. Maybe its because of my love of a good tale that I also like to bring stories to life in a range of different ways.

Story telling is a really effective tool that engages the reader and can help convey your business’s message to a wider audience. A well structured or case study demonstrates your professionalism and leading edge in your field.

By using story telling rather than dry facts and figures in your marketing, PR and fundraising campaigns you will find it easier to focus your messaging. So how do you set about writing a good story?

Firstly, have you thought about who you want to reach and why? Maybe your business has a new service that it is launching or your campaign has been inspired by a particular event or success. Consider what you are trying to achieve with this content and who are your potential audience.

The key to gathering interesting stories is to have all your staff and stakeholders on board with the idea – they will be your eyes and ears. Take time to explain why their story is important to your business goals.

Social and digital media give you a much wider number of outlets to tell your story. You may want to consider a number of different versions of the same story – for instance following your customers journey from not only their point of view, but your sales and dispatch team.

The happy ending is that if you are looking to inspire new customers to try your products or want to develop your case study portfolio, storytelling is an effective and useful tool.

The End.

Within my business, Danells and Bewley Consultants, I offer support to businesses and charities with planning, writing and publishing stories or case studies across a range of media, including PR, social media and digital platform.