Posted: 13th March 2017
Marketing messages are used across such a variety of mediums in business – they are in the words on your website, the posts on your social media, the slogan on your vans, the footers of your emails, the text of your leaflets… so how effective are your marketing messages?
Strong, clear and consistent messages are needed across your business in order to sell yourself to your target audience… to get their attention and guide their actions. Your messages need to be just that – YOUR messages. They should be unique to you as they will be the reason for a customer to engage with your further.
So it’s vital that you have the right messages.
Messages need to be:
And here’s how you do it.
The objective of your marketing messages is to grab your target audience’s attention and get them to react in the way you want. To do this you need to be telling them how you will help them and why they should choose you.
Time to turn your target audience from potential customers to actual customers…