Business (Beach) Reading recommended by Ruby Star

Posted: 13th July 2016

IslaIsla Wilson from Ruby Star Associates shares her essential business reading (on the beach or any other time)

Everyone loves to put their feet up and read a good book on holiday, but it turns out that some entrepreneurs aren’t that good at switching off. If you want the best of both worlds here are my top tips for some easy-read business books to take to the beach, so you can relax your body whilst still exercising your strategy and innovation muscles. These are all books that have been around for a while, but I think should be on every entrepreneurs must-read list:

  •  If you hate selling and it makes you feel icky:

To Sell is Human by Daniel Pink – this book takes you through the way sales has changed in recent times and how to navigate the new world of how people buy.

  • If something isn’t quite right in your business but you can’t work out what:

The Goal, Eliyahu M. Goldratt – written as a novel, this easy-read helps you to think like an external consultant about your own business and processes.

  • If you want your ideas and messages to have more impact:

Made to Stick, Chip and Dan Heath – everything you need to know about wy some ideas stick and others flop.

  • If you are fed up being told you need business plans and milestones to succeed:

Obliquity, John Kay – not strictly a business book but valuable none the less. A great look at why meandering along might be the very best choice for you.

  •  If you have lots of ideas but don’t always get them up and running:

The Lean Start-Up, Eric Ries – the title is a little misleading, this isn’t just about the start-up phase of your business, you can apply this way of thinking to new ideas, new products and new ways of working.

So, stick your flip flops on, grab that mojito and do some real work, from the beach. Let me know how you get on!

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