Posted: 7th September 2015
Why Blogging is best for you and your business by Sally Ormond – Briar Copywriting
No, I’m not going to lecture you on the importance of blogging because you already know why it’s crucial to the success of your business.
The problem is, although you understand why, you’re so busy running your business and dealing with your customers you don’t have time to generate the amount of content you need because it takes so long to write.
You would think writing a blog is the easiest thing in the world to do, but even if you have a great idea for an article the chances are your mind will go blank as soon as you sit down and write.
Not only that, you’ll be so hung up on it being perfect you’ll end up writing and re-writing until you reach the point that you get so frustrated you give up.
The thing is, writing blogs isn’t that hard.
The more you do, the easier it becomes so it’s important you practice.
To help you along I’ve listed below 5 resources that will help get you in the right mindset for blogging.
They’ll take you through the basics and hopefully, increase your blogging confidence.
Practice.
You won’t be a success over night because you have to build an audience, find your own blogging personality and spend time testing different approaches until you find the one that suits your audience.
Sound hopeless?
It’s not. Here are 7 simple things you can do to help you build a strong, readable blog that people will find and fall in love with…
Writing Blog Posts That Get Noticed
The best way to get your business noticed is to blog.
Writing about your niche not only demonstrates your knowledge, positioning you as an expert in your field, it also gives added value to your customers.
The only problem is that’s not the best-kept secret in the world, which means that everyone is doing it.
Because everyone is doing it, it can be a real challenge to make your voice heard above everyone else’s.
How do you make sure your blog posts stand out and don’t just disappear into the background..?
Encourage More People to Read Your Blog
If your blog doesn’t get traffic, it’s just a space on the internet with a load of thoughts scribbled all over it.
The power of blogging comes from the people who find, read and share your stuff, so how do you attract them?
Here are a few ideas to get you started…
How to Make Your Blog Readers Love You
Blogging is a great tool for marketing your business.
It gives you a platform from which to show your expertise and drive traffic to your website. But that only works if your writing engages with your audience. After all, if you want them to keep coming back for more, you have to create a connection with them.
The way you write will have a big effect on your audience…
The Importance of Blog Headlines
There are 2 main reasons why blog headlines (titles) are so important:
- They are what encourage the reader to read your blog post
- The encourage Google to send traffic your way
That’s why it’s essential you give your headlines a lot of thought, rather than just sticking any old thing down…
