Posted: 16th March 2017
A single image used in your business can convey numerous messages, and these messages are providing your potential customers with their first impressions of your business. Creating a first impression only happens once and creating the right impression is vital.
So what does your logo say about you?
Obviously buying decisions are not (normally) based purely on a logo, but it is an integral part of a customer’s decision making process when they are deciding who to purchase from. With so many accessible offerings for people, an enticing logo, a memorable logo, a trust-inspiring logo is often a key part of the selection process, a way to narrow down the options.
So let’s take it back to basics….
What is a logo?
Why do you need a good logo?
What makes a good logo?
What’s an icon?
Icons are generally used to inform people or direct them:
o Quickly show different types of product ranges or different areas of service
o An extension of your brand, following the same look and feel
o Designed to visually inform (remove the need for words)
o Great for using on websites and on van graphics (for example)
o Eye-catching and informative at a glance
o Use as an action ‘button’ – call, tweet, click here…
o Available to download in a variety of designs, and often free to download
Images are invaluable to get across information and
messages quickly, and strong visuals will be memorable.
The right image will make customers want to know more…
and we all want to attract our customers’ attention.