3 reasons you should run a competition

Posted: 28th May 2014

People love competitions, and used correctly, they can help boost your business.

1. To promote a product, special offer or event

Competitions are a relatively inexpensive way to create a positive buzz about your business and an awareness of its offerings. Focus on a new product range, a seasonal promotion or a forthcoming event in your competition and give people something to talk about.


2. To attract visitors to your website

More visits to your website will mean:

a)      Greater general awareness of your brand

b)      An opportunity to gently convert competition entrant to customer

c)       A better search engine ranking for your website


3. To build a mailing list

As part of the competition, ask people to opt in to receiving a newsletter or details of future promotions from you. Build your mailing list in this way to have a direct line of communication with your target audience. When you launch a new product or seasonal promotion they will be the first to know.

Your friend in business – Rachel

Rachel at DStorm can be contacted on 0121 2883422 or by email at rachel.robb@dstorm-marketing.com

Empower your business today!