Harper Adams University
So, why is defining what a brand is so difficult? Is it because “Brands” means different things to different people, because they are about feelings (and feelings are complicated!). Is it because highly recognisable brands are used to define what a brand is and that makes us look at our businesses and struggle to find the connection.
There are so many definitions out there, the one I am drawn to is “A brand is simply “a promise”, of quality, service,dependability, excellence, feeling good, nutriton,etc”. Because we all like a little more than just a promise, here is a more scientific definition “An associative memory in the brain of the consumer who connects the brand with a set of attributes, benefits, impressions or emotions”.
What does “Brand” mean to you? Whatever it means, we hope that by the end of the conference you will be better equipped to optimise and build on your brand.
|9.00 Registration, Refreshments, Networking and Rural Marketplace
Inspirational Speaker – Sandra Garlick
Seminar – Building Your Brand From Scratch, In The Sticks – Suzi Park
– Coffee Break
– Amazing Apps and Tools For Your Brand
– Whistle Stop Workshop For Online Marketing
Free Networking/Net Leaders Breakaway
Making The Most Of Your WiRE Membership – Emma – WiRE Team
Q&A Panel Top Tips & Advice
– PR – Helen Wilson
– Online – Esther Partridge-Warner
– Strategy & Planning – Sharne Battenhausen
– Financial – Bryony Parker
Video Montage & Close
4.00pm Conference finish
You can book now via this page. Please could you add any food intolerences in the notes section.
Network leaders, please contact me directly to book your place.
If you require a room, there are some available at Harper Adams on campus, they will need to be booked directly with the SCCO office, I have negotiated the Harper rate for our conference delegates. Please use the email address below and send the request including address and contact number for invoicing purposes.
Emma – WiRE Team