Claire McFadden

Printing and Sales Promotion

Printing and Sales Promotion Photo
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Established in 2005, by owner Claire McFadden,  Full Square are full colour printers of large format digital and small format litho and digital print – to you that means everything from your business stationery, posters and banners, exhibition and marketing materials and includes retail point of sale and packaging.

About Me:
I am a creative sales and marketing professional with over 27 years experience and I help my clients to promote their products and services using printed marketing materials. I run loyalty programmes, source gifts and premiums as well as manage print projects.  I’m aways keen to hear from Business Owners, Brand Managers, Event Organisers and Creative Agencies who need a reliable printer for their corporate literature, business stationery or exhibition graphics or help with planning promotional campaigns. My company is Full Square, colourful and creative printers – we manufacture print from a wide variety of sustainable sources using environmentally-friendly methods and we work in close contact with our clients to ensure they get the very best result from the materials we produce for them.

It has become a particular interest of mine to support local industry and charities and to try to contribute to the local, especially rural, economy. I also love getting involved in creative projects and have formed some really interesting collaborative relationships with other small business owners including designers and makers, artists, photographers, PR and advertising agencies.

About the company:
The company began life in my home in rural Leicestershire after many years working for southern-based promotional gift agencies and then running a screen-printing business locally. The need to be able to provide printed materials for my long established clients lead me to make partnerships with local print suppliers and although my clients were global organisations my supplier base was becoming more and more local. I moved into larger business premises in central Leicester to be near to University business in 2010 and expanded into producing large format prints in house. By 2013, after a real struggle through the recession, I decided to expand the business again and bought into litho and small format digital. We are now a team of 4, all very experienced print professionals and we are very hands-on. We know all of our clients personally and try to be as informative and helpful to deal with as we can. We try to take some of the mystery out of the printing process and support clients with free samples and specialist paper sourcing from our wide range of ethical suppliers.

Last word:
Things are always changing in our industry, it is dynamic and exciting and we try to stay up to date with all the latest marketing tricks but essentially we are all about promoting your business through OFFLINE activities. So we aren’t big online, we’re big in person! The printing industry has been made more available on demand by the upsurge in online printing giants but I think most people still prefer to deal with a human – I know I do!