Catherine Every

Pippin Consultancy Ltd

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We all know that words have incredible power. Whether it’s to move us, encourage us, excite us, inform us, support us, make us feel valued or simply make us want to buy something, a well-crafted piece of writing is a clever thing.

But for many people, that well-crafted piece of writing remains tantalisingly out of reach. Maybe you’re too close to what you’re trying to say and can’t get enough clarity to write a clear, focused piece. Maybe you know exactly what you want to say, but somehow can’t get it quite right. Maybe you don’t have the time to write something. Maybe you recognise that writing isn’t one of your strong points and try to avoid it wherever possible.

Unfortunately, writing is an essential part of every business. Whether it’s press releases, articles, blogs, websites, newsletters, leaflets, white papers, funding bids or award nominations they are all an essential part of growing your business and raising your profile.  Getting them wrong or simply not getting them done at all ultimately damages your business or organisation.
Harnessing the power of words

Fortunately, help is at hand. When it comes to communicating your message, I can provide all the support you need.I can help you harness the power of words when you’re communicating in the offline world of sales letters, leaflets and articles. I can also help you harness the power of words in the online world of websites, blogs and ezines. My work has helped clients win awards and secure funding as well as launch projects and promote products.In short, not only do I ensure that the writing gets done, I ensure that it gets done well. And when the writing is done and it’s done well, it will help you raise your profile and grow your business.

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